Good Club is a zero waste supermarket, on a mission to build the world’s biggest sustainable grocery brand. To help address the plastic and packaging waste crisis, they have a new range of 150 products in reusable packaging. Having grown 2000% in 2 years , they aim to double this reusable range from 23% to 50% of sales.
Good Club’s mission is to help everyone live more sustainably.
That means sustainable production, packaging and distribution wrapped up in an experience that has mainstream appeal.
Last year’s fundraise was designed to launch a new range of products in reusable packaging (Zero Waste!) to a trial group.
Well ahead of schedule, we rolled it out to all customers - it’s currently 23% of our sales.
This new raise is to grow the range to 50% of our sales, grow sales overall, improve efficiency and broaden our platform for selling all brands in reusable packaging.
Supermarkets create 900,000 tonnes of plastic waste per year and we calculate groceries packaging will account for 3% of the remaining carbon budget (on current trajectories);current packaging solutions are unsustainable.
Good Club’s Zero Waste range uses a circular supply chain: we send products in reusable packaging to customers’ homes and collect it for cleaning and reuse.
We sell online. We believe buying online for home delivery and collection makes it easier. The online market share has grown from 7.3% to 13.4% since 2019.
The team has been bolstered by experience in groceries and start-ups: Paul Cooke as CMO (Graze, Tails.com), Jennie Gower Smith as CFO (M&S, Cadbury’s).
We have now had investment from 3 funds, 2 angel syndicates and a number of prominent angels.