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99%
Raised
£991,310
Investors
1100
Target
£1,000,000

Convertible round

Rather than investing and immediately receiving shares, in this round payments will be transferred directly to the company and shares issued at a future date. A convertible allows a company to raise funds without having to agree a valuation. For more information please view our FAQs.

Good Club is a zero waste supermarket, on a mission to build the world’s biggest sustainable grocery brand. To help address the plastic and packaging waste crisis, they have a new range of 150 products in reusable packaging. Having grown 2000% in 2 years , they aim to double this reusable range from 23% to 50% of sales.

  • Plastic grocery packaging alone will account for 3% of the remaining global carbon budget
  • GMV grown 2000% since Sept 2019 (June 2021 revenue £354k, EBITDA -£227k)
  • Zero Waste range of 150 products is >23% of sales by volume
  • Proven reverse logistics model: >97% recovery of reusable delivery box

Idea

MISSION

Good Club’s mission is to help everyone live more sustainably.

That means sustainable production, packaging and distribution wrapped up in an experience that has mainstream appeal.

2021 UPDATE

Last year’s fundraise was designed to launch a new range of products in reusable packaging (Zero Waste!) to a trial group.

Well ahead of schedule, we rolled it out to all customers - it’s currently 23% of our sales.

This new raise is to grow the range to 50% of our sales, grow sales overall, improve efficiency and broaden our platform for selling all brands in reusable packaging.

GROWTH

Supermarkets create 900,000 tonnes of plastic waste per year and we calculate groceries packaging will account for 3% of the remaining carbon budget (on current trajectories);current packaging solutions are unsustainable.

Good Club’s Zero Waste range uses a circular supply chain: we send products in reusable packaging to customers’ homes and collect it for cleaning and reuse.

We sell online. We believe buying online for home delivery and collection makes it easier. The online market share has grown from 7.3% to 13.4% since 2019.

The team has been bolstered by experience in groceries and start-ups: Paul Cooke as CMO (Graze, Tails.com), Jennie Gower Smith as CFO (M&S, Cadbury’s).

We have now had investment from 3 funds, 2 angel syndicates and a number of prominent angels.

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Good Club has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.