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Good Club is an online grocer aiming to sell sustainable household staples nationwide. Sales have grown from £18k in Q3 '19 to £234k in May '20. The investment will help grow their revenues rapidly, establish scalable marketing foundations for future growth and ready them to roll out the closed-loop service.

  • £234k monthly revenue in May 2020
  • 2020 KPIs: 68% conversion to annual membership
  • £74.22 Avg. basket size
  • £15 Customer Acquisition Cost

Idea

A selection of the 4,000 sustainable products and brands available via Good Club
A selection of the 4,000 sustainable products and brands available via Good Club
A typical delivered monthly customer order
A typical delivered monthly customer order
Prototype reusable product containers for the upcoming 'closed-loop' service
Prototype reusable product containers for the upcoming 'closed-loop' service

Good Club aims to make sustainable household staples accessible to everyone.

We do this by making such products (both food and non-food) affordable (we estimate that our prices are 20% to 30% less than the competition) as part of a convenient service that provides a full range - a one-stop-shop - of sustainable household staples (4,000 products).

We estimate that the potential demand for sustainable staples is £61bn in the UK. The market for ethical products grew at 16.3% between 2017 and 2018.

Since our 2019 Crowdcube raise, revenue has grown over 1200% to £234k in May 2020 with almost 3,000 monthly customers, and an EBITDA of £-507k in the last 12 months to April 2020.

With interest in home-delivered staple grocery products increasing since the Covid-19 crisis, we opened our first distribution hub in North London to support the increased demand and accelerate sales further.

We have developed and tested our process and our prototype packaging to facilitate the closed-loop, and we have built and tested the front end experience with trial customers. We’ve also carried out Life Cycle Analysis of the proposed process, to ensure the process provides a more sustainable service.

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Good Club has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.

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