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Successfully funded
Good Club
Pre-money valuation

Good Club is aiming to become the world's first zero-waste online supermarket. First, we made ethical household groceries more affordable by cutting out middlemen (average <1.76% lower), and we're now developing packaging and technology to directly tackle the single-use plastic crisis.

  • Developing proprietary tech and packaging to tackle the plastic crisis
  • Led by one of the founding team at Farmdrop
  • £63 av basket size, £23 customer acquisition cost, 62% repeat purchase
  • £10bn sustainable grocery market in the UK
Information Note: the company had £74,423 of SEIS remaining at the time of launch, which will be distributed on a first come, first served basis. All other shares are eligible for EIS tax relief. £15k of investment reflected in this raise may be spent during the campaign.


Good Club is an online grocer, selling over 2,000 sustainable staples (70% ambient food, 30% non-food), delivered to consumers nationwide direct from wholesalers.

We have the lowest prices, on average 1.76% below the lowest price in the market, beating stores checked in an online price comparison using Google Shopping and Amazon.

The next step in our mission to help people live more sustainable lifestyles is to aim to become the world's first zero-waste online supermarket. We're developing reusable product packaging along with logistics technology to tackle the single-use plastic crisis head-on.

Single-use plastic has created one of the biggest environmental emergencies of our time. Supermarket supply chains are so reliant on plastics - in the UK alone they produce 800,000 tonnes of disposable plastic each year. We have not found a convenient, mass-market way to shop for groceries waste-free.

We are on a mission to cut waste by:

- Distributing and collecting product packaging and delivery boxes for reuse, without extra expense

- Encouraging good customer behaviour with a returnable deposit scheme on reusable packaging

- Partnering with brands to package products in our reusable packaging

- Offering a free recycling service for items that aren't recycled by the customer's local authority

We cut costs by focusing on buying staples, not selling fresh food and cutting out middlemen.

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Good Club

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