Good Club is aiming to become the world's first zero-waste online supermarket. First, we made ethical household groceries more affordable by cutting out middlemen (average <1.76% lower), and we're now developing packaging and technology to directly tackle the single-use plastic crisis.
Good Club is an online grocer, selling over 2,000 sustainable staples (70% ambient food, 30% non-food), delivered to consumers nationwide direct from wholesalers.
We have the lowest prices, on average 1.76% below the lowest price in the market, beating stores checked in an online price comparison using Google Shopping and Amazon.
The next step in our mission to help people live more sustainable lifestyles is to aim to become the world's first zero-waste online supermarket. We're developing reusable product packaging along with logistics technology to tackle the single-use plastic crisis head-on.
Single-use plastic has created one of the biggest environmental emergencies of our time. Supermarket supply chains are so reliant on plastics - in the UK alone they produce 800,000 tonnes of disposable plastic each year. We have not found a convenient, mass-market way to shop for groceries waste-free.
We are on a mission to cut waste by:
- Distributing and collecting product packaging and delivery boxes for reuse, without extra expense
- Encouraging good customer behaviour with a returnable deposit scheme on reusable packaging
- Partnering with brands to package products in our reusable packaging
- Offering a free recycling service for items that aren't recycled by the customer's local authority
We cut costs by focusing on buying staples, not selling fresh food and cutting out middlemen.