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Capital at risk
Good Club
days left
26
37%
Raised
£149,750
Investors
90
Target
£400,000
Equity
13.33%
Pre-money valuation
£2,600,000

Good Club is aiming to become the world's first zero-waste online supermarket. First, we made ethical household groceries more affordable by cutting out middlemen (average <1.76% lower), and we're now developing packaging and technology to directly tackle the single-use plastic crisis.

  • Developing proprietary tech and packaging to tackle the plastic crisis
  • Led by one of the founding team at Farmdrop
  • £63 av basket size, £23 customer acquisition cost, 62% repeat purchase
  • £10bn sustainable grocery market in the UK
Information Note: the company had £74,423 of SEIS remaining at the time of launch, which will be distributed on a first come, first served basis. All other shares are eligible for EIS tax relief. £15k of investment reflected in this raise may be spent during the campaign.

Idea

Good Club is an online grocer, selling over 2,000 sustainable staples (70% ambient food, 30% non-food), delivered to consumers nationwide direct from wholesalers.

We have the lowest prices, on average 1.76% below the lowest price in the market, beating stores checked in an online price comparison using Google Shopping and Amazon.

The next step in our mission to help people live more sustainable lifestyles is to aim to become the world's first zero-waste online supermarket. We're developing reusable product packaging along with logistics technology to tackle the single-use plastic crisis head-on.

Single-use plastic has created one of the biggest environmental emergencies of our time. Supermarket supply chains are so reliant on plastics - in the UK alone they produce 800,000 tonnes of disposable plastic each year. We have not found a convenient, mass-market way to shop for groceries waste-free.

We are on a mission to cut waste by:

- Distributing and collecting product packaging and delivery boxes for reuse, without extra expense

- Encouraging good customer behaviour with a returnable deposit scheme on reusable packaging

- Partnering with brands to package products in our reusable packaging

- Offering a free recycling service for items that aren't recycled by the customer's local authority

We cut costs by focusing on buying staples, not selling fresh food and cutting out middlemen.

THE MATERIALS YOU ARE SEEKING TO ACCESS ARE BEING MADE AVAILABLE BY THE COMPANY RAISING FINANCE AS IDENTIFIED ABOVE (THE "COMPANY") IN GOOD FAITH AND FOR INFORMATION PURPOSES ONLY AND SUBJECT TO THESE TERMS AND CONDITIONS.  CROWDCUBE CAPITAL LTD IS AUTHORISED BY THE FCA AND CARRIES OUT DUE DILIGENCE ON EACH COMPANY THAT LISTS ON CROWDCUBE AS SET OUT HERE.
 
This investment opportunity is not an offer to the public and is only available to registered members of Crowdcube.com who have qualified and categorised themselves as able to invest.  The investment opportunity is not directed at persons located in the United States, Canada or Japan. Any person resident outside the United Kingdom who wishes to view these materials must first satisfy themselves that they are not subject to any local requirements that prohibit or restrict access.
In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan.  There will be no public offering of the Securities in the United States.
 
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