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300%
Raised
£6,000,000
Investors
3125
Target
£2,000,000
Equity
9.37%
Pre-money valuation
£58,039,908
  • 13k active US child accounts to-date after April launch
  • Ranked 8th in The Sunday Times Tech Track 100 2018
  • Revenues have grown from £2.8m in 2016 to £6.1m in 2017 (115% growth)

Idea

A financial tool for the digital native generation. Built by parents, with children in mind.
A financial tool for the digital native generation. Built by parents, with children in mind.
8th fastest growing tech company in the UK according to The Sunday Times Tech Track 100 league table ranking the 100 private tech companies with the fastest-growing sales over their last 3 years.
8th fastest growing tech company in the UK according to The Sunday Times Tech Track 100 league table ranking the 100 private tech companies with the fastest-growing sales over their last 3 years.
An easy (and fun) way to pay pocket money
An easy (and fun) way to pay pocket money
Parents decide where the card can be used and get notifications every time their child spends
Parents decide where the card can be used and get notifications every time their child spends
Parents set tasks so kids can learn to earn money
Parents set tasks so kids can learn to earn money
Kids set savings goals and watch them grow
Kids set savings goals and watch them grow
Kids choose their own personalised card
Kids choose their own personalised card
We’re introducing a new feature called Giving. We’ve teamed up with NSPCC to help children understand the value of giving.
We’re introducing a new feature called Giving. We’ve teamed up with NSPCC to help children understand the value of giving.

gohenry was founded in the UK in 2011 by 3 parents with a vision to empower & teach children good money habits through real money management. Since then we’ve not changed direction: we want to help every kid be good with money. We introduce young people aged 6-18 to digital banking and provide them with a safe way to spend in an increasingly cashless world. Parents get peace of mind.

Our main revenue source is a small monthly membership fee we charge to parents for every active child account.

We have strong traction:

- We have 330k activated child accounts. This includes c.13k child accounts in the US since launching in April.

- Revenue: £2.8m in 2016 and £6.1m in 2017 (115% year on year growth, 2017 EBITDA of -£677k).

- We were ranked the 8th fastest growing company by revenue in the Sunday Times Tech Track 100 2018 league table.

Our goal is to have 15% of the UK & US addressable market. That would account for 6.6m child accounts, an estimated market value of £251m. We already have 5% market share in the UK.

We’ve kept our word to investors twice already:

- Got the UK to breakeven in Nov 2017 and Q1 2018 (2016 £4m fundraise)

- Entered the US market (2017 £2.4m fundraise)

We’re a business founded & funded by parents on a mission to help every kid be good with money – the power of the crowd has been key to our success. We’re excited to be back again to help accelerate our US growth.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

GoHenry Ltd has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.

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Crowdcube Capital Ltd is authorised and regulated by the Financial Conduct Authority (No. 650205).