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Successfully funded
/https://files-crowdcube-com.s3.amazonaws.com/files/pitch_pics/original/201908/blob_76201dc138837abbf6dfc9010ffd3854)
gohenry empowers young people in a digital banking world. It's cards & app for the digital native generation help parents teach kids (6-18) how to earn, save, spend & learn about money in an increasingly cashless world. Almost 800,000 parents & kids in the UK & US use this safe digital solution.
- 790k+ active members ( 320k+ parents and 470k+ children)
- 2018 YE Revenue of £8.3m and monthly revenue currently ahead of £1m
- Ranked 8th in The Sunday Times Tech Track 100 2018
- NPS score of 70+
This is a private pitch open to the company's existing investors only. It is therefore not necessary for Crowdcube to approve this pitch as a financial promotion. As Crowdcube has not carried out any due diligence on this pitch, the Due Diligence Charter does not apply. Investors should carry out their own due diligence and take professional advice where necessary. Investors who choose to participate in this funding round should read all available documentation before investing.
The progress bar also includes commitments from other existing GoHenry investors not under the Crowdcube Nominee.
Idea
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201908/e8559905d2adaa629e65c55b9b1be9ea_ec1ab0821a41ced2cb0427c0e1335772.jpg "A financial tool for the digital native generation. Built by parents, with children in mind.")
A financial tool for the digital native generation. Built by parents, with children in mind.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201908/17b50f5cacb43e9d5329f937b3eec548_acb8d8d90591dcd44a665d414339070f.jpg "8th fastest growing tech company in the UK according to The Sunday Times Tech Track 100 league table ranking the 100 private tech companies with the fastest-growing sales over their last 3 years.")
8th fastest growing tech company in the UK according to The Sunday Times Tech Track 100 league table ranking the 100 private tech companies with the fastest-growing sales over their last 3 years.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201908/490382f09affec2300e6a6976450ee6f_b1c74c7913ae6d39aebb7e4794e0bcfa.jpg "An easy (and fun) way to pay pocket money.")
An easy (and fun) way to pay pocket money.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201908/64f88e38538e64d6c15d865d977e66f6_71356ac171f37aea28b130c1a12aef3d.jpg "Parents decide where the card can be used and get notifications every time their child spends.")
Parents decide where the card can be used and get notifications every time their child spends.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201908/5c2758c5619d70b2d0ab800127a13af1_5b513ee295a98ddaf7bb5c9ad31d0390.jpg "Parents set tasks so kids can learn to earn money.")
Parents set tasks so kids can learn to earn money.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201908/ec6dfdc9e5ba2a477402d03d19f872bd_fb8af89dc1ba4e55ccbcbe96787681d1.jpg "Kids set savings goals and watch them grow.")
Kids set savings goals and watch them grow.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201908/c8090ca69cc1a1dae1e69a51041bbfcc_caa13ade7c1ba1e9f360a78652328e90.jpg "Kids choose their own personalised cards.")
Kids choose their own personalised cards.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201908/b59a40d9d66b95e1132934e4c7d04f15_280220b37d7ed33621c31446aa4683c8.jpg)
gohenry was founded in the UK in 2012 by 3 parents with a vision to empower & teach children good money habits through real money management. Since then we’ve not changed direction: we want to help every kid be good with money. We introduce young people aged 6-18 to digital banking and provide them with a safe way to spend in an increasingly cashless world. Parents get peace of mind.
Our main revenue source is a small monthly membership fee we charge to parents for every active child account.
We have strong traction:
Almost 800,000 active child and parent accounts
Market penetration is at over 5.5% in the UK with over 8% of all 10-12 year olds in the UK now using gohenry.
NPS score of 70+ that has risen consistently since the beginning of 2017
New giftlinks feature released in mid-June allowing users to create “links” to send to friends/family who want to give a digital money gift to the users’ children.
Youth Economy Report released in July 2019 helping to further establish gohenry as the foremost authority on Gen-Z finance
We’re a business founded & funded by parents on a mission to help every kid be good with money – with over 5,000 investors, half of which are our customers, the crowd are the beating heart of our business. Ahead of a larger institutional fundraise in the next 6 months, we are excited, once again, to invite our investors to increase their stake in the business.
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