GivePenny wants to be the connected digital toolkit for creating more effective charity fundraising challenges, with Cancer Research UK and other charities raising £1m in donations through the website so far. The 'Connected Giving' platform uses Spotify, Strava, Twitch and more to drive donations / revenue.
GivePenny is a connected digital toolkit for creating effective charity fundraising events. Customers include the world's largest research charity, Cancer Research UK.
The platform integrates with some of the world's most popular apps and websites to create fundraising challenges to drive social engagement, fundraiser motivation and successful fundraising - 'Connected Giving'. Hosted on Microsoft Azure and engineered to very high standards, we aim to grow GivePenny.com as a fully scalable and secure platform.
For subscription and 'per donation' fees, charities use GivePenny to create and promote fundraising campaigns. Supporters join one of these campaigns and personalise their own fundraising pages using integrations with apps like Spotify, Strava, Twitch, YouTube and Fitbit. The content and data from those apps, plus our own pledge-based payment options, makes fundraising effort visible and engaging, which in turn drives donations.
Since Mar 20, GivePenny grew rapidly, hosted 72 virtual events, processed over £700k in donations.
168,000 registered charities in the UK.
£10 billion donated in 2018.
Online giving grew by 20% in 2019.
Charities predicting 48% income drop due to COVID-19.
£470k raised 2018/19.
We are now raising funds to further scale the business and recruit sales, marketing and software development team members.