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GivePenny wants to be the connected digital toolkit for creating more effective charity fundraising challenges, with Cancer Research UK and other charities raising £1m in donations through the website so far. The 'Connected Giving' platform uses Spotify, Strava, Twitch and more to drive donations / revenue.

  • Users have raised over £1m for good causes using GivePenny
  • 70+ charities as customers, including Cancer Research UK
  • We aim to provide a scalable, secure, reliable platform - hosted on Microsoft Azure
  • Featured on Sky News, The Guardian, BBC
Information GivePenny has raised £82,915.16 and has issued shares for this on the same terms as offered to Crowdcube investors. This is represented on the progress bar for clarity. Up to £37,923.53 may be spent during the course of the campaign.

Idea

GivePenny is a connected digital toolkit for creating effective charity fundraising events. Customers include the world's largest research charity, Cancer Research UK.

The platform integrates with some of the world's most popular apps and websites to create fundraising challenges to drive social engagement, fundraiser motivation and successful fundraising - 'Connected Giving'. Hosted on Microsoft Azure and engineered to very high standards, we aim to grow GivePenny.com as a fully scalable and secure platform.

For subscription and 'per donation' fees, charities use GivePenny to create and promote fundraising campaigns. Supporters join one of these campaigns and personalise their own fundraising pages using integrations with apps like Spotify, Strava, Twitch, YouTube and Fitbit. The content and data from those apps, plus our own pledge-based payment options, makes fundraising effort visible and engaging, which in turn drives donations.

Since Mar 20, GivePenny grew rapidly, hosted 72 virtual events, processed over £700k in donations.

Market:

168,000 registered charities in the UK.

£10 billion donated in 2018.

Online giving grew by 20% in 2019.

Need:

Charities predicting 48% income drop due to COVID-19.

Investment:

£470k raised 2018/19.

We are now raising funds to further scale the business and recruit sales, marketing and software development team members.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

GivePenny has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.