Addressing a gap in the market, GIANT Health is a leading annual innovation event in Europe combining conferences, exhibitions, workshops and showcasing world-leading health technologies. In 2017, we brought together 2000+ registered delegates, 235 speakers, 33 exhibitors, 8 global sponsors.
Global issues including the ageing of society, enhanced consumer expectations, and relentless cost pressure on healthcare systems create continual growth in demand for healthcare technology solutions.
Many other industries have annual “blockbuster” events with 50,000+ delegates and 1,500-2,000 exhibitors. Yet our research suggests there is no leading European event in the health-tech innovation ecosystem.
Market size: There are 20+ event organisers with revenues in excess of $100m on a global basis, who we see as potential acquirers in the future. In the UK alone, the exhibition sector is worth £19.9bn.
Competitors: Medica (Dusseldorf), Health 2.0 (Barcelona), and other traditional events.
Competitive advantage:Focused on healthtech innovation, not just healthtech. Our offering is about creativity and cross-industry collaboration. Large corporates love it!
Route to market (sales): Content marketing, affiliate programmes, social media, email, and substantial offline direct mail and telesales programmes.
Business model: Multiple revenues streams; delegate tickets, exhibitor and sponsorship packages, demo stage, awards dinners - all sold both online and offline. Future additional scale is expected to come primarily from international expansion (e.g. Asia), together with revenues derived from paid-for primary content not easily available elsewhere.