Launched in Jan 2019, Geronigo gives every adventure seeker access to over 120 distinct adventure activities at thousands of locations across the UK and worldwide. Built by a team of activity sector veterans, the Geronigo platform generated more than £2.2 million gross booking revenue in its first year.
With the emergence of global aggregation platforms like AirBnB, Deliveroo & Uber, Geronigo was founded to plug what we felt was a sizeable gap for a ‘things to do’ app. Our platform enables users to discover, compare & book activities from 2,000+ UK activity centres & a further 2,700+ centres worldwide that have partnered with Geronigo.
We believe the challenge facing platforms is to have high-quality inventory & volume of customers - we’ve worked incredibly hard to ensure we have both with the aim of creating a high barrier of entry for other platforms. We set out to launch our activity marketplace in Jan 2019 after our first crowdfund, and after doing exactly that, we now have a substantial inventory of bookable experiences in 50+ countries with bookings received for more than 55,000+ participants.
Our team of adventure lovers, with 50+ yrs combined industry experience, has been crucial to our initial success. With £2.2m+ in gross bookings processed & ave commission exceeding 20% (rev YE19 £481,210; loss of £246,340), our 1st year of trading surpassed expectations.
The 'tours & activities' segment of the global leisure market is valued at £160bn & is growing 7-8% per annum. We believe we have the supply chain, customer volume & technological infrastructure to become the market leader. We are raising investment to turbocharge our growth & establish Geronigo as a household name.