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333%
Raised
£500,920
Investors
559
Target
£150,000
Equity
17.27%
Pre-money valuation
£2,400,000

Genuine Impact aspire to be the next generation financial terminal for DIY investors – providing expert, unbiased data and insights, automation tools, and a portfolio enhancer. It’s already secured long-term partnership and received strong business traction. Funds will help supercharge its growth

  • Team from BlackRock, Interactive Investor & Facebook
  • Asian expansion: Partnership with an asset manager of $74bn AUM
  • Featured by Master Investor, Citywire & Virgin Startup
  • Backed by senior fund managers and angel investors

Idea

Genuine Impact aspires to be the next-gen financial terminal exclusively for DIY investors.

The number of DIY investors is growing rapidly. More than 4.8m in the UK, 54m in the US, and 147.7m in China invest directly.

Unfortunately, existing financial terminals are tailored for institutions providing unnecessary features at a prohibitive cost, excluding DIY investors from good financial insights.

We make it easy and enjoyable to access unbiased expert data and research on any investment.

We provide expert financial insight along with automation tools and portfolio enhancement for £240/year – just 1% of the cost of Bloomberg Terminal. As we are platform agnostic, our insights and scores are reliable and unbiased.

Our beta app is currently available on the iOS App Store and Google Play; has been downloaded by 500+ users from >27 countries and has a rating of 4.8 (App Store) and 5 (Play Store).

We’ve also received positive PR from Citywire and Fintech Inshort as well as being selected by Virgin’s Startup Accelerator for our unique proposition.

A signed agreement with a $74bn fund in China means we are well-positioned to expand into the APAC market.

The money raised will help us supercharge our growth:

- 50%, new product development,

- 20%, enhancing current product,

- 30%, marketing and branding.

Invest in our company and together we will make a Genuine Impact.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Genuine Impact has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.