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155%
Raised
£1,169,330
Investors
704
Target
£750,000
Equity
17.53%
Pre-money valuation
£5,500,000

On a mission to unearth the best local guides, hosts, & places to stay: Much Better Adventures is the online travel booking platform making it easier to live a more adventure-rich life. Now with a tribe of over 20,000 & sales of over £10m, they are poised to expand their reach & capture the market.

  • Rated UK’s 'Best for Experiences' at the Travolution Awards
  • Founded by UK’s ‘Young Travel Entrepreneurs of the Year’
  • Backed by VC firm Seedcamp and the London Co-Investment Fund
  • Repeat bookings up 258% year on year with 16/17 sales of £3.1m

Idea

We started Much Better Adventures with a mission to unearth the world’s best local guides, hosts, and places to stay. We want to help more people discover the amazing experiences they offer, while helping passionate small businesses make a great living doing what they love, funnelling money into local economies and incentivising conservation.

Progress

Today, an idea has become a movement. We’re a fast growing tribe of over 20,000 like-minded people.

Together we've skied, hiked, kayaked, cycled, rafted, sup'd, sailed and dog sledded around the world, and generated over £10m in sales for local businesses.

Last 12 months

£3.1m sales with a net loss of -£328k

6518 passengers

Repeat bookings up 258%

Average repeat adventure booker doing 2.37 trips inside 12 months

UK 'Best for Experiences' at Travolution Awards 2016

The repeat metric is the key indicator of a product and service that fits the market, and we believe gives us a really strong loyal base to grow from.

Market

We're moving from an era of mass tourism to mass-niche tourism. In an experience-hungry world, everyone is an adventurer seeking to do more with their free time. We assess the global spend on adventure, active and nature travel worldwide to be over £455bn, and to be growing 65%/year, with the UK along spending £18bn/year.

We believe that there is no established online platform dedicated to serving this market, yet.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Much Better Adventures has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.