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Successfully funded
Much Better Adventures
Pre-money valuation

On a mission to unearth the best local guides, hosts, & places to stay: Much Better Adventures is the online travel booking platform making it easier to live a more adventure-rich life. Now with a tribe of over 20,000 & sales of over £10m, they are poised to expand their reach & capture the market.

  • Rated UK’s 'Best for Experiences' at the Travolution Awards
  • Founded by UK’s ‘Young Travel Entrepreneurs of the Year’
  • Backed by VC firm Seedcamp and the London Co-Investment Fund
  • Repeat bookings up 258% year on year with 16/17 sales of £3.1m


We started Much Better Adventures with a mission to unearth the world’s best local guides, hosts, and places to stay. We want to help more people discover the amazing experiences they offer, while helping passionate small businesses make a great living doing what they love, funnelling money into local economies and incentivising conservation.


Today, an idea has become a movement. We’re a fast growing tribe of over 20,000 like-minded people.

Together we've skied, hiked, kayaked, cycled, rafted, sup'd, sailed and dog sledded around the world, and generated over £10m in sales for local businesses.

Last 12 months

£3.1m sales with a net loss of -£328k

6518 passengers

Repeat bookings up 258%

Average repeat adventure booker doing 2.37 trips inside 12 months

UK 'Best for Experiences' at Travolution Awards 2016

The repeat metric is the key indicator of a product and service that fits the market, and we believe gives us a really strong loyal base to grow from.


We're moving from an era of mass tourism to mass-niche tourism. In an experience-hungry world, everyone is an adventurer seeking to do more with their free time. We assess the global spend on adventure, active and nature travel worldwide to be over £455bn, and to be growing 65%/year, with the UK along spending £18bn/year.

We believe that there is no established online platform dedicated to serving this market, yet.

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Much Better Adventures

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