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Successfully funded
overfunded
Fullgreen
110%
Raised
£551,920
Investors
300
Target
£500,000
Equity
4.99%
Pre-money valuation
£10,500,000

Fullgreen are makers of Cauli Rice™, patent-protected low-calorie rice replacement. Now found in over 3,000 supermarkets & ranked 10th biggest rice brand in the UK. New products include Sweet Potato rice and a Cauli Rice with Broccoli. 2018 launches include US retailers Walmart, Wegmans & Kroger

  • Global patent & international trademark protection
  • Ranked 10th largest rice brand in the UK 2017
  • Selling in over 3,000 UK supermarkets
  • Scheduled launch in US retailers including Wegmans, Kroger & Walmart

Idea

In September 2015 we launched Cauli Rice™ in the UK as a low-calorie, vegetable-based alternative to rice. Since then, we have seen continued year-on-year revenue growth (see image 1).

Even as we grew to over 3000 stores in 2017, the average rate of sale per store remained steady despite being more widely available. Note: Peaks seen in the graph are due to price promotions. (See Image 2)

Looking at our performance since launch, Cauli Rice has increased in both sales as well as gross profit. (See Image 3)

This steady growth has resulted in Cauli Rice breaking into the Top 10 rice brands, outselling Seeds of Change (Mars) and Merchant Gourmet (Leathams). (See Image 4)

Our Patented technology allows us to produce the only ambient cauliflower rice in the world – giving us an opportunity to launch this innovation into other markets outside the UK.

After the success of Cauli Rice, we rebranded as Fullgreen™ in October 2017 and expanded our offering to include other low-carb, veg-based rice alternatives. These are scheduled for launch by Nov 2017 in both the UK & USA (in major retailers including Kroger stores, Wegmans & Walmart). (See Image 5)

The capital raised will be used to fund the sales and marketing needed to launch in the USA.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Fullgreen has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.