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Successfully funded
overfunded
Cauli Rice
366%
Raised
£1,437,140
Investors
1009
Target
£400,000
Equity
15.50%
Pre-money valuation
£8,000,000

Listed in over 2,800 supermarkets and with over 1.2m pouches sold in its first year, Cauli Rice is the world’s first low-calorie rice replacement made from cauliflower. Protected by a global patent, Cauli Rice has been named the fastest growing UK rice brand of 2016.

  • World’s 1st long-life cauliflower rice protected by a global patent
  • Fastest growing UK rice brand selling over 1.2 million pouches (2016)
  • 4th largest Value Growth contributor in Rice after Uncle Bens & Tilda
  • Grocer’s Top Product Launch of 2015 and DEFRA British Food Pioneer

Idea

Cauli Rice is the world's first long-life, rice alternative made from cauliflower and protected by a global patent. It has up to 85% fewer calories than rice and counts as 1 of your 5 a day. It is ideal for people wanting to cut down on carbs to lose weight or to minimize risks of diabetes, coronary heart disease and obesity related illnesses.

In our 1st year: We sold 1.2 million pouches worth £2.3 million at retail price; got listings in over 2,800 UK supermarkets, including: Tescos (565), Asda (574), Sainsburys (595), Morrisons (450), and Waitrose (130).

We've won awards including: The Grocer’s “Product Launch of the Year" for Rice, Pasta & Noodles beating market leaders Uncle Ben’s and Tilda; "Top 3 UK Startups” in Richard Branson’s business competition, Pitch to Rich; and named “British Food Pioneer” by DEFRA. But perhaps the most exciting achievement on the horizon for Cauli Rice is that we have been named among the Top 10 largest Rice in 2016.

Cauli Rice's patented technology is designed to keep vegetables fresh for up to 12 months without preservatives or additives. This will enable us to make a range of other 'smart' carb replacement products to follow the success of Cauli Rice, which we’ll be launching under our new master brand, Fullgreen™ including: new Cauli Rice flavours; other vegetable rices & ready meals.

*Note: Cauli Rice Ltd. company name has now been changed to Fullgreen Ltd.

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Cauli Rice

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Successfully Invested
£689m+
Registered Investors
852k+