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164%
Raised
£577,180
Investors
601
Target
£350,000
Equity
12.24%
Pre-money valuation
£4,137,179

Poppy’s Picnic produces fresh raw dog food, handmade in the heart of Wiltshire, using quality local ingredients. Within a year of going online in Oct 16, it grew sales from £7k-£50k pm and started exporting to Hong Kong. Funds will be used to launch a cat food range and expand its dog food offering

  • £2.6bn UK pet food market with raw market growing 15% YoY
  • Run by a team of seasoned FMCG brand experts and marketiers
  • Since going online in Oct 2016 they have sold over 380,000 meals
  • Exporting to Hong Kong with partners secured in China and Malaysia

Idea

Poppy's Picnic raw meals are made in two ranges: COMPLETE fuel for active dogs and ENHANCED food for the modern pet
Poppy's Picnic raw meals are made in two ranges: COMPLETE fuel for active dogs and ENHANCED food for the modern pet
Our wholesome raw food is made from simple ingredients that you and I would eat, only using locally-sourced meat and vegetables
Our wholesome raw food is made from simple ingredients that you and I would eat, only using locally-sourced meat and vegetables

Poppy's Picnic produces fresh raw dog food. It’s handmade in the heart of Wiltshire by 4th generation butchers using the same ingredients you and I would eat. The food is frozen for freshness and delivered next day.

Over 50% of UK dogs are obese and a growing number have diabetes. As with humans, this is down to eating a high-carb, high-sugar diet of processed food. But this is preventable epidemic.

Dogs should be eating meat - it’s obvious really. Raw food is ‘biologically appropriate’, meaning it is the closest to what a dog would eat in the wild. We believe this is what they are designed to eat.

Raw is currently a small fraction of the £2.6bn UK pet food industry. But raw is disrupting the market and growing an estimated 15% YoY. With this round of funding our aim is to launch a cat food range and expand our dog food offering.

Since going online in Oct 2016 we have sold over 380,000 meals (based on UK average dog size) and profitable to Sept 17 (£20,659 net profit). We started to export to Hong Kong in early 2017 and have secured a partner for Malaysia and Indonesia (for cat food).

We have a strong social following and have built up our customer base mainly through these channels. Our whole range is rated 5 out of 5 on AllAboutDogFood and top for user experience - this is echoed in our 160+ five star reviews on Facebook and Google.

Disclosure: the business has a directors loan

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Poppy's Picnic has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.