Forth is a digital health service that tracks what’s happening to your body on the inside. The company offers health consumers and recreational athletes the ability to test and track over 50 internal biomarkers integral to health, wellbeing and performance.
1 in 3 of the world's online population are using technology to track their health and fitness. We're tracking steps, sleep, calories but many of us have little idea what impact our lifestyle and training choices are having on our internal health.
Forth goes beyond surface level markers giving people direct access to accredited laboratory testing. Our service is fast and convenient, and most of our test samples can be collected at home using a finger prick kit. Analysed results are converted by our software into intuitive graphics which can be tracked over time through a personal health dashboard.
Our service is designed to give the new health consumer and athletes a deeper understanding of their health, and help support them in making better lifestyle and training choices.
Our platform and website is developed and we have processed over 50 paid orders to date. We are now actively working on developing relationships with affiliates and have secured promotions with a national fitness group, a performance drink, as well as partnering with performance coaches. We aim to have 100 affiliate partners in place by the end of 2017.
Forth's estimated total market size is 10 million adults. Our primary segment for the first 18 months is the fitness & performance market. We have already secured testimonials from elite athletes and intend to build further advocates in 2017.