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Successfully funded
overfunded
For Good Causes
116%
Raised
£292,220
Investors
211
Target
£250,000
Equity
20.56%
Pre-money valuation
£1,129,000

For Good Causes turns Loyalty points and rewards into donations for charities, providing a new way for people to give after cash and card. People can choose to give to the causes closest to their hearts. Brands get a whole new CSR opportunity and charities get much-needed funding.

  • Consumers have over £7bn in unused rewards in the UK
  • Research confirms strong support – 51% of consumers would donate
  • Quidco to be the launch partner, with over 7m registered users
  • Funding will support our UK launch, marketing and new partners
Information The company had £149,240 of its SEIS allowance remaining at the start of this raise. This will be allocated to investors on a first come first served basis. Any investments made after that limit has been exceeded will not be SEIS eligible but will potentially be eligible for EIS. The potential tax relief of any investment will be confirmed by email to investors, after they have submitted their applications to invest, and will depend on an investor's individual circumstances.

Idea

For Good Causes (FGC) is aiming to change the Loyalty industry by enabling consumers to donate the value of their loyalty points, miles or cashback to the charity of their choice. Research suggests there is over £7bn in unused rewards in the UK – value that is currently not doing anybody any good.

Our mission is to create a new way for consumers to give to the charities they care about most – enabling them to give more without drawing on their bank balance.

So to help brands really engage with their consumers and charities to raise more funds, we will build our platform to allow consumers to redeem their rewards into cash for the charity of their choice.

In the last 9 months FGC has:-

• Positive consumer response from our research - 51% claimed they would participate

• Designed the technology platform based on Amazon Cloud architecture and commenced the build - estimated 2 months additional build requirements to launch

• Agreed with 5 charities to promote FGC to their supporters, including Walking with the Wounded and Prostate Cancer UK; other major charities being engaged

• Signed a Heads of Terms with Quidco, one of the largest cashback sites in the UK and a signed contract with another major Loyalty platform

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For Good Causes

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If you choose to invest we won’t take your money until the pitch closes and you can cancel your investment at any time.

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Successfully Invested
£689m+
Registered Investors
795k+