This site uses cookies. By using this site you agree to receiving cookies. View Policy.

Successfully funded
For Good Causes
Pre-money valuation

For Good Causes turns Loyalty points and rewards into donations for charities, providing a new way for people to give after cash and card. People can choose to give to the causes closest to their hearts. Brands get a whole new CSR opportunity and charities get much-needed funding.

  • Consumers have over £7bn in unused rewards in the UK
  • Research confirms strong support – 51% of consumers would donate
  • Quidco to be the launch partner, with over 7m registered users
  • Funding will support our UK launch, marketing and new partners
Information The company had £149,240 of its SEIS allowance remaining at the start of this raise. This will be allocated to investors on a first come first served basis. Any investments made after that limit has been exceeded will not be SEIS eligible but will potentially be eligible for EIS. The potential tax relief of any investment will be confirmed by email to investors, after they have submitted their applications to invest, and will depend on an investor's individual circumstances.


For Good Causes (FGC) is aiming to change the Loyalty industry by enabling consumers to donate the value of their loyalty points, miles or cashback to the charity of their choice. Research suggests there is over £7bn in unused rewards in the UK – value that is currently not doing anybody any good.

Our mission is to create a new way for consumers to give to the charities they care about most – enabling them to give more without drawing on their bank balance.

So to help brands really engage with their consumers and charities to raise more funds, we will build our platform to allow consumers to redeem their rewards into cash for the charity of their choice.

In the last 9 months FGC has:-

• Positive consumer response from our research - 51% claimed they would participate

• Designed the technology platform based on Amazon Cloud architecture and commenced the build - estimated 2 months additional build requirements to launch

• Agreed with 5 charities to promote FGC to their supporters, including Walking with the Wounded and Prostate Cancer UK; other major charities being engaged

• Signed a Heads of Terms with Quidco, one of the largest cashback sites in the UK and a signed contract with another major Loyalty platform

To see the rest of the For Good Causes pitch, join now.
It’s free, quick and easy.


Already registered? Log in

To see the rest of the For Good Causes pitch, join now.
It’s free, quick and easy.

For Good Causes

Join to read more information about the For Good Causes team, documents, and what other investors are saying about the pitch.

If you choose to invest we won’t take your money until the pitch closes and you can cancel your investment at any time.

Crowdcube is a leading investment crowdfunding platform

Successfully Invested
Registered Investors