Ease are creating formal performance shoes, so people in the service industry can feel comfortable while they do their job. The company's mission will be accomplished when people don’t have to think about their shoes at all. Ease is an early-stage startup, aiming to distribute products end of 2018.
Formal shoes, as we know them, were not designed for work, but instead social or cultural events. We can spend such a short period of our time in formal clothes and shoes, but formal shoes have now become part of dress code and uniform in service industries where people spend long hours on their feet and can cover up to 20km distance in one day.
People may like the look of formal shoes, however, dislike the lack of comfort associated with having them on for long periods of time. It is because of the discomfort and impracticalities of wearing formal shoes at work that Foot Ease are creating a formal performance shoe that will carry people through their day to day work whilst feeling comfortable.
Our shoes are designed to benefit people working in Hospitality & Hotels, Aviation, Retail, Security, Banking, and the Corporate world.
We have teamed up with experts from Universities and the industry with over 15 years of experience.
We have arrangements in place with a manufacturer who already specialises in shoes for firemen and diabetics, who are also considering investing in the company in the future.
We have carried out research for the use of formal shoes in hospitality.
We believe everything is in place to start developing this product and bring it to the market at the end of 2018.