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FLY LDN is a multi-award winning fitness brand with a digital fitness platform, FLY LDN Online, and studios in central London. Within 6 months of launch, FLY LDN Online has scaled to over 28,000 monthly views across 80+ countries. FLY is raising to fund further app development and global growth.

  • Winner Men's Health Best Studio 2019, & highly commended in Tatler Gym Awards 2018 & 2019.
  • Over 160,000 views on FLY LDN Online since launch.
  • 87% FLY LDN Online customer trial conversion success rate.
  • Featured in Women's Health, Forbes, Esquire, Elle, Vogue, GQ & Glamour

Idea

FLY LDN is an award-winning, multi-channel fitness brand focussed on the increasingly popular low impact fitness sector. FLY comprises a digital fitness platform & boutique studios located in the City of London (proprietary) and Fitzrovia (held under a management agreement).

In September 2020 we launched our video on-demand and livestreaming fitness platform, FLY LDN Online, and in December 2020 added apps for iOS and Android in response to demand. We now have a user base of over 3,500 clients in 80+ countries. Since launch, users have viewed over 2.5 million minutes of our workouts.

Since launch FLY has received widespread press acclaim, having partnered with brands including DKNY, Nike, Barbour International, Nasty Gal, ASOS and Bulk Powders.

We are crowdfunding to develop additional functionality and TV apps for FLY LDN Online and fund marketing campaigns to fuel growth.

The value of the global online fitness market is expected to reach $59bn by 2027. Working patterns are shifting with surveys indicating a permanent shift towards working from home following the pandemic.

Conditions are perfect for our continued growth in the UK and internationally; we’re going after a big market at the right time.

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This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

FLY LDN has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.