Flor de Madre produce craft-brewed water kefir, aiming to take on the £105m no-and-low-alcohol UK market which has grown ten-fold since 2009. Launched Oct 19, the product is already available via Farmdrop, Planet Organic and London bars, and has its own Casa De Madre in Bohemia Place, Hackney.
We ferment a naturally low-alc fizzy live water kefir, aimed at the low-alcohol market. It mirrors the ritual of drinking without the downside of alcohol.
Trialled in restaurant Moro in 2017, we have been selling solidly for two years and now have regular clients including Hemsley Cafe and Jackson Boxer's Orasay. We have built a fermentary/taproom in a railway arch in Hackney with an estimated capacity for approx. 24,000 units a month.
People are drinking less and spending more on craft-brewed interesting drinks. The UK low-alc beer market is worth £57m and the global kefir market is forecast to be nearly $3 billion by 2024.
We've received great media interest including Time Out, Wallpaper, Metro and India Knight in The Sunday Times and influencers such as Julie Montagu (158k followers on Instagram).
We are aiming to be an ethical brand that makes a delicious drink with live bacteria up to 250 billion live cultures per 100ml. We believe we are at the intersection of the low alc and kefir market and are branching out into other live products; we have already started selling our ginger and lemon infusion Remedio Naturale.
With this raise we plan to:
- Maximise our production potential
- Hire specialist sales agency Windfall
- Expand to sell further into the on- and off-trade in London and beyond to the south/southwest
- Ramp up marketing with our PR Agency, Visible