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Successfully funded
Capital at risk
overfunded
Floom
133%
Raised
£519,550
Investors
329
Target
£390,000
Equity
18.43%
Pre-money valuation
£2,300,000

Floom is an online marketplace that makes it easy for consumers to buy high quality & unique flowers from independent florists. Backed by the founders of New Look & AMC Fresh; Floom want to do for flowers what Deliveroo did for takeaway & have seen monthly net revenue grow by an average of 17% MoM

  • Over 350,000 unique visitors since launching in 2016
  • Selected as a Top New Businesses of 2016 by startups.co.uk
  • 40% of their customers are return purchasers
  • Lead by marketing and technical veterans
Information * Owing to ongoing discussions with prospective investors, this campaign has been extended by 7 days and will now close on Saturday the 15th of April. * The company had £87,600 of its SEIS allowance remaining at the start of this raise. This will be allocated to investors on a first come first served basis. Any investments made after that limit has been exceeded will not be SEIS eligible but will potentially be eligible for EIS. The potential tax relief of any investment will be confirmed by email to investors, after they have submitted their applications to invest, and will depend on an investor's individual circumstances. Floom has raised £81,600 from lead investors prior to launching on Crowdcube, which makes up 20% of its funding target and has been reflected on the campaign.

Idea

Floom is designed to solve the problem of finding and sending a quality bouquet of flowers. It is a marketplace that brings flowers crafted by a real florist to the time-poor customer. We are bringing technology, e-commerce and design to an industry that is run by archaic processes and systems. Our research suggests that very few independent florists have e-commerce websites, and have found the large conglomerates that do offer flowers online to have mundane bouquets & a confusing online experience.

Our florists are vetted for quality, their listing photography standardised and their bouquets listed based on the florist's chosen delivery areas. Florists are given access to a dashboard that allows them to add products, set prices, & publish to the website. Customers visit the site, enter the post-code, and choose a bouquet that suits them.

We plan to do for flowers what Deliveroo are doing for takeaway; bringing quality and choice to the customer and championing the local independent business along the way.

The model means Floom holds no risk with what is otherwise a rapidly perishable product, as well as no large warehouse and frozen storage costs.

Trading since March of 2016, over 350,000 unique visitors have been on the site and return purchasers average at 40%, growing by an average of 23% each month.

THE MATERIALS YOU ARE SEEKING TO ACCESS ARE BEING MADE AVAILABLE BY THE COMPANY RAISING FINANCE AS IDENTIFIED ABOVE (THE "COMPANY") IN GOOD FAITH AND FOR INFORMATION PURPOSES ONLY AND SUBJECT TO THESE TERMS AND CONDITIONS.  CROWDCUBE CAPITAL LTD IS AUTHORISED BY THE FCA AND CARRIES OUT DUE DILIGENCE ON EACH COMPANY THAT LISTS ON CROWDCUBE AS SET OUT HERE.
 
This investment opportunity is not an offer to the public and is only available to registered members of Crowdcube.com who have qualified and categorised themselves as able to invest.  The investment opportunity is not directed at persons located in the United States, Canada or Japan. Any person resident outside the United Kingdom who wishes to view these materials must first satisfy themselves that they are not subject to any local requirements that prohibit or restrict access.
In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan.  There will be no public offering of the Securities in the United States.
 
In order to access the pitch you must first become a qualifying member of Crowdcube on the basis of your status as either (i) self-certified ‘high net worth investor’, (ii) certified ‘sophisticated investor’, (iii) self-certified as a ‘sophisticated investor’ or (iv) certified as a ‘restricted investor’, in each case in accordance with the FCA’s Conduct of Business Sourcebook Chapter 4.7.  Potential investors are encouraged to "cross examine" the Company by interactive due diligence and use of the available online forums to bring the "wisdom of the crowd" to bear.  Accessing the pitch also means you agree to Crowdcube’s most recent website terms and conditions and investor terms and conditions, which include Crowdcube's limitation of liability.
 
If you are not permitted to view materials on this webpage or are in any doubt as to whether you are permitted to view these materials, please exit this webpage.  Crowdcube’s or the Issuer’s press announcements and this information page do not constitute an offer to sell securities of the Company.  Further, it does not constitute a recommendation by the Company, Crowdcube or any other party to sell or buy securities in the Company.
 
By registering or logging into Crowdcube.com to view the investment opportunity, you certify that you are legally entitled to view the investment opportunities, are an authorised investor and you agree to all applicable terms and conditions on this website, including this disclaimer.

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Successfully Invested
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Registered Investors
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