Flair Atelier creates fully customised garments via an online platform. Thanks to a combination of beautiful design, intuitive technology and meticulous craftsmanship, starting with one of the designs, the user can create the perfect dress without the cost or hassle of traditional tailoring.
Flair Atelier aims to be the ultimate destination for any woman looking for unique and timeless garments.
Thanks to a sophisticated platform, the user can design a dress and visualise it in real time: starting from our proposals designed by a talented British designer, the client can mix and match the elements of a garment, to create a unique piece, made for her in 2 weeks. Our first collection is now available online: with just 3 dresses and 2 colours users can generate more than 2,000 combinations.
We work with an experienced team and strategic partners, combining UX with e-commerce tech and the best of traditional tailoring.
In our opinion the potential is huge and so we’ve concentrated on developing the platform and the logistics, before implementing our marketing strategy to foster sales. We strongly believe that the real innovation in what we do stands in the top level of customer satisfaction that only comes from a perfect shopping experience.
Personalisation is a key trend. UK womenswear sales reached £28Bn in 2017 and 24% of all fashion sales were online. With this market ahead of us, we are designing new, exciting collections and developing a 3D visualisation as well as an e-sizing feature, with the aim of enriching the website and to further the unique customer journey.
We’re absolutely ready to launch Flair Atelier to its full potential!
Disclosure: Director's loan exist