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Fix Radio is the only known UK radio station exclusively targeting working tradespeople. With 85k estimated weekly listeners, they've just landed a national broadcast license and are now raising funds to scale up. In doing so, they're creating a direct route to market for industry advertisers that will have access to a highly targeted audience.

  • Combined social media following of 1.3M of all our presenters
  • Revenue has increased 650% since 2017 to £1M 
  • In 2021 Fix Radio saw 150% annual growth in radio listenership
  • National broadcast licence secured (a potential 5x reach increase)
Information £200,000 of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has already received these funds, and the Company has indicated this amount will be spent whilst the pitch is live. Completion of the Crowdcube raise will occur on the same material terms and share price

Idea

Fix Radio is the only known UK radio station exclusively targeting tradespeople. Our vision is to become the go to station for the UK's 2.2 million tradespeople. The average person listens to the radio for 36 mins a day. As per our own research, a builder, in comparison, listens for an average of 7 hrs . We believe they need a completely different user experience!

We've built Fix from the ground up with a tradesperson in mind. Our goal is to have less music repetition, authentic content, construction news, a programme schedule designed around their days, and lower ad volumes. We've built a talent roster of big names in construction like the Bald Builders, who boast well over a million social media followers and Chris Frediani, a DIY SOS star.

Given the targeted nature of Fix, we're able to offer advertisers a direct route to their target market. We charge a premium for this. Fix can command up to 10x what other stations can for the same advertising inventory.

With the total UK market size of tradespeople being 2.2m and an estimated £55m in annual media spend targeting these people, we believe Fix Radio to be commercially exciting. We've already exhibited this by delivering 650% growth in revenue since origin (EBITDA for 2021 was -£187k, 2022 YTD £77.6k).

Having recently secured a national licence (the same licence held by Jazz FM, Magic and Virgin), we’re now raising to scale up.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

FIX RADIO has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.