Join to invest

Already registered? Log in

196%
Raised
£3,935,140
Investors
1992
Target
£2,000,000
Equity
26.35%
Pre-money valuation
£11,000,000

Finisterre is a direct-to-consumer outdoor brand, built to inspire a love of the sea. Quality, innovation and sustainability run right through the range, appealing to a large and growing global community of 75,000 customers. £6.7m in sales and poised for further growth in the UK and internationally.

  • Authentic, founder-led brand with B-Corp status
  • Known for product quality, sustainability & innovation: 4.8/5* rating
  • Highly engaged customer: 75k+ globally, 60% repeat revenue
  • Investment led by Active Partners (Rapha, LEON, Soho House)

Idea

Finisterre was founded by Tom Kay - a surfer, volunteer lifeboat crewman, and ocean swimmer. Taking inspiration from the natural world, Tom founded Finisterre to build a brand that emotively connects people to the sea.

Quality, innovation and sustainability run right through our product range - from recycled polyester synthetic down jackets to recycled nylon boardshorts, delivered with commercially attractive margins.

We are a digital business with a content-led acquisition strategy – tapping into a global customer base who share our interests (historical CAC <£20). Online accounts for >50% of revenue, growing at 60% y-o-y over the past quarter. We support our digital business with experience-led retail stores, bucking high street trends and growing at 15% through 2019. Overall the business has grown x10 in the last 7 years (£6.7m revenue, -£0.9m EBITDA, year ending Oct '19).

In 2018, Finisterre became B-Corp certified, meaning we have been independently verified to the highest level of accountability, transparency & sustainability - achieved only by a handful of outdoor brands globally.

Our growth plan:

- Accelerate digital growth, scaling our platform in the UK and launching internationally – starting with the USA

- Selectively open 8 further stores to build community engagement and support digital growth in these regions

- Continue to invest in talent to drive product innovation.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

To see the rest of the Finisterre pitch, join now. It's free, quick and easy.

Due to financial regulations, you need to join our community to view the full investment opportunity.

Join

Already registered?
Log in

Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

Crowdcube is authorised and regulated by the Financial Conduct Authority (FCA) and the Comisión Nacional del Mercado de Valores (CNMV). This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.