Finisterre continues to be led by Founder Tom Kay, who remains the heart and soul of the business. Since 2019, Tom has strengthened the Executive Team and is surrounded by talent ready to take the business to the next level.

Will Sheane joined as CEO in Feb 2021, previously at Active Partners and the Boston Consulting Group. Working closely with Tom, he brings his strategic experience to build talent and deliver the growth plan.

Amelia Hornblow, our Chief Product Officer, leads the product and design teams, and our innovation roadmap. Previously Product Director at Liberty and VP of Merchandising at Marc Jacobs.

Franky Athill, Chief Marketing Officer, leads the marketing, content and digital teams. He brings deep expertise from leadership roles at high growth brands such as Mindful Chef and Patch Plants.

Our Board:

Nick Evans, Active Partner co-founder and Chairman of Rapha, brings decades of experience in fast-growing DTC brands.

Yael Gairola brings direct expertise from her role as COO and CEO of DTC at Pangia, an international high growth sustainable apparel brand.

Simon Hill Norton continues to support the team and business following his successful exit from Sweaty Betty.

Active Partners have backed some of the most exciting consumer brands in the UK (Rapha, Leon, Soho House, among others) and are excited to be leading this round of investment.