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One of the UK's highest-rated fitness platforms, Fiit has 90k+ live subscribers and partnerships with brands including Sky, Samsung and The Gym Group. They're raising to launch a new range of connected equipment, grow their community via new features and develop more world class workouts.

  • The Fitness App industry is worth c$13.5bn globally and growing at 30% annually
  • The Fiit App has been downloaded over 1m times since launch
  • Revenue growth of 800%+ between 2019-21 ('21 Rev: £6.8m, EBITDA: -£4.1m)
  • Investors JamJar, EXOR Seeds and Connect Ventures

Idea

4/5 leading risk factors to death are due to lack of exercise. Fiit was founded by three fitness fanatic/tech entrepreneurs on a mission to make exercise a habit for every body.

Launching in 2017, Fiit's created an industry-leading app with on-demand access to world class trainers. And recently, the world’s first interactive AssaultBike workouts.

Keeping connectivity at Fiit’s core, our chest strap tracks heart rate, kcals, reps, and lets you study your progress, train with mates and push harder.

We’re hell-bent on helping members level up – making quality fitness convenient, efficient and (to throw an unexpected word at you) moreish.

People are hungry for a digital and physical product. The fitness app market is worth $13b, with forecasts of $30b by 2025. And with Fiit named ahead of Peloton and Apple Fitness+ by Men’s Health and Wired, we’re in a strong position.

We’ve seen 1mil+ downloads, 8mil+ completed classes, signed with Sky, Samsung and Amazon, and welcomed users in 200 countries.

This raise would help grow our community and bring them with us while we keep developing connected equipment and mat classes.

Our members are the heart of our mission. And last year they were one of the UK’s most active online fitness communities.

So we’re inviting you to join our community, invest in our future and help us make fitness a habit for every body.

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Fiit has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.