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Fighter Shots create daily energy shots from a range of ginger, turmeric and manuka honey aiming to boost & proactively protect immunity. With over 50,000 bottles sold since launch Nov 2019, the team is now raising to expand marketing activities & brand awareness.

  • 2k+ online orders from 1,200 unique customers in the past 8 months
  • International rollout strategy underway with first launch in UAE
  • Backed by London Business School Incubator and MBA graduate team
  • We have pledged to donate 1% of profit to cancer research into autoimmune disorders

Idea

Fighter Shots are UK made, all-natural functional remedies. Varieties include ginger, turmeric, collagen and manuka honey, aimed to provide a health boost, especially amid COVID-19 health concerns.

Customers love us for the punchy flavour and high-quality potent ingredients that perk them up and remind them daily of a healthy lifestyle. Initial customer feedback on our ginger shot suggests that it is one of the best tasting shots in the market.

Sustainably enabling people to boost immunity and vitality through natural ingredients are central to Fighter Shot’s vision.

The functional drinks market has the potential to grow by $180bn (11% CAGR) to $270bn from 2020-24 on the back of COVID-19. We believe we are well-positioned as a substitute to coffee and sugary drinks.

Anna founded Fighter Shots in 2019 at London Business School’s Incubator. Full scale production started end of 2019, with over 50k units sold by Q2 2020. Distrubution includes direct web sales, online marketplaces, cafés, gyms, and offices. Listings with the Health Store, Tree of Life and DDC are secured.

Simultaneously, we are developing sales in the UAE. Listing with noon.com is achieved and an initial conversation with a premium hotel is underway.

Investment will help to build digital marketing and sales capabilities to bring our product to many more customers.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Fighter Shots Ltd has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.