Fightback is a beer and cider brand on a mission to save music venues with support from across the live music industry. Every pint sold contributes to Music Venue Trust, a UK registered charity which acts to protect, secure and improve Grassroots Music Venues. With investment, Fightback aim to stock in 900+ grassroots venues and beyond.
The Fightback Brewing Company was formed in 2019 by a team with decades of experience in music and beer marketing. Our purpose is to create a quality beer brand for music fans and make a donation from every pint sold to Music Venue Trust, a UK registered charity which acts to protect, secure and improve Grassroots Music Venues.
To prove our concept, we launched Fightback Lager in keg and can, and supplied 61 music venues across the UK.
Under lockdown in 2020, The Fightback Brewing Company agreed a new national distribution deal and grew the product range to make the brand more accessible, with the aim of supplying 900+ venues affiliated to MVT when venues reopen.
With fans and an entire industry desperate for live music to return, we are in initial discussions with a potential partner to promote Fightback Brewing Company through their live music events and drive recognition of the brand.
Fightback is positioned to roll out beer and cider that will help secure the long-term future of the venues which defiantly back the new artists and train the talent that invigorates music culture. This credibility is the foundation of a valuable brand that combines financial success with saving venues.