This site uses cookies. By using this site you agree to receiving cookies. View Policy.
Successfully funded
/https://files-crowdcube-com.s3.amazonaws.com/files/pitch_pics/original/201709/logo_fe6fc35191bf39dbff98fc68c8f01e51.jpg){kind=logo}
Delivering grass fed, free range meat boxes to over 4,500 active subscription customers, field&flower have become a trusted retailer of ethical meat, sustainable fish & cheese. Profitable with 16/17 revenue of £2.7m, they are now looking to expand their reach and become a major online food retailer
- Delivered to over 19,000 households since 2010
- Closed off 2016/17 accounts at £2.7 million and posted EBITDA profit
- The UK online food market is expected to be worth £20 billion by 2021
- Experienced team & strong, sustainable supply chain of British farmers
Field & Flower has reduced its valuation down to £9.75m and increased its equity offering to 7.14%. The campaign has also been extended for two weeks, closing on the 16th November midnight. For detail please visit the forum update.
Idea
The problem
Where does your meat come from and how is it produced? With so much uncertainty about the provenance of meat in UK supermarkets it can be hard to know whether you’re eating responsibly reared produce.
The solution
At field&flower we believe everyone should know exactly where their meat comes from. As farmers ourselves we're aware of the differing standards of meat on sale in the UK, which is why we set out to provide ethically farmed meat that tastes exceptional. Every month we deliver thousands of grass fed, free range meat boxes to households all over the UK. Each cut we deliver is completely traceable from field to fridge, as our meat is sourced from trusted farmers who use the same traditional methods that we do.
Our success so far
Seven years after founding we employ 15 people, sell over 200 products, and have delivered to over 19,000 households. We've won several awards, including multiple Taste of the West Gold Awards, and have even made a delivery to Buckingham Palace. We've added new products to our selection, including line-caught fish, cheese and charcuterie. We're excited about our growth and that of the UK online grocery market, which is expected to be worth £17 billion by 2019. We want to capitalise on this and bring our boxes to even more customers. Our goal is to deliver over 500,000 boxes by 2020 and become a major online retailer for meat and fish.
THE MATERIALS YOU ARE SEEKING TO ACCESS ARE BEING MADE AVAILABLE BY THE COMPANY RAISING FINANCE AS IDENTIFIED ABOVE (THE "COMPANY") IN GOOD FAITH AND FOR INFORMATION PURPOSES ONLY AND SUBJECT TO THESE TERMS AND CONDITIONS. CROWDCUBE CAPITAL LTD IS AUTHORISED BY THE FCA AND CARRIES OUT DUE DILIGENCE ON EACH COMPANY THAT LISTS ON CROWDCUBE AS SET OUT HERE.
This investment opportunity is not an offer to the public and is only available to registered members of Crowdcube.com who have qualified and categorised themselves as able to invest. The investment opportunity is not directed at persons located in the United States, Canada or Japan. Any person resident outside the United Kingdom who wishes to view these materials must first satisfy themselves that they are not subject to any local requirements that prohibit or restrict access.
In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan. There will be no public offering of the Securities in the United States.
In order to access the pitch you must first become a qualifying member of Crowdcube on the basis of your status as either (i) self-certified ‘high net worth investor’, (ii) certified ‘sophisticated investor’, (iii) self-certified as a ‘sophisticated investor’ or (iv) certified as a ‘restricted investor’, in each case in accordance with the FCA’s Conduct of Business Sourcebook Chapter 4.7. Potential investors are encouraged to "cross examine" the Company by interactive due diligence and use of the available online forums to bring the "wisdom of the crowd" to bear. Accessing the pitch also means you agree to Crowdcube’s most recent website terms and conditions and investor terms and conditions, which include Crowdcube's limitation of liability.
If you are not permitted to view materials on this webpage or are in any doubt as to whether you are permitted to view these materials, please exit this webpage. Crowdcube’s or the Issuer’s press announcements and this information page do not constitute an offer to sell securities of the Company. Further, it does not constitute a recommendation by the Company, Crowdcube or any other party to sell or buy securities in the Company.
By registering or logging into Crowdcube.com to view the investment opportunity, you certify that you are legally entitled to view the investment opportunities, are an authorised investor and you agree to all applicable terms and conditions on this website, including this disclaimer.
To see the rest of the field&flower pitch, join now.
It’s free, quick and easy.
Already registered? Log in
To see the rest of the field&flower pitch, join now.
It’s free, quick and easy.
/https://files-crowdcube-com.s3.amazonaws.com/files/pitch_pics/original/201709/logo_fe6fc35191bf39dbff98fc68c8f01e51.jpg){kind=logo}
