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Fairer Finance is on a mission to become the UK's most trusted provider of consumer financial services ratings. After their best ever year in 2020, they're poised to expand into more sectors, accelerate growth and help even more consumers get a better deal.

  • £170k revenue in our latest quarter, 70%+ growth y-o-y
  • Data and insight used by a blue-chip client list including Lloyds Bank
  • Ratings already published on thetimes.co.uk, which gets 35m views/week
  • Experienced consumer advisory board led by former FTSE 250 CEO

Idea

Financial services ratings you can trust

Everyone seems to have a 5* rating in financial services these days, making it hard to work out which companies truly offer good product quality and excellent customer service. We are a consumer group, research agency and consultancy launched in 2014, on a mission to be the most respected independent ratings source.

We publish reviews backed by intensive research and built around customer needs. We make it hard to reach the top of our tables and raise our bar as standards improve, which we believe makes our ratings a true mark of quality.

Diverse revenue model

We make money through 4 key channels:

- Licensing access to our data and insights

- Selling endorsements to those who do well in our ratings

- Sponsored research that helps improve the financial services market

- Helping firms do better for their customers

Our revenues for 2020/21 have already passed £550k, taking us into profit (2019/20 revenues £404k, Loss: £24k).

Blue-chip client list

We have a growing client list of the largest financial services firms, from Axa to HSBC.

How we'll spend the money

Our aim is to expand into more banking and insurance sectors and grow our consumer presence, helping us to strike deals with comparison sites and sign up more companies to our Insight services. We'll also expand our campaigning work, doubling our efforts to create a fairer market for consumers.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Fairer Finance has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.