Fairer Finance is on a mission to become the UK's most trusted provider of consumer financial services ratings. After their best ever year in 2020, they're poised to expand into more sectors, accelerate growth and help even more consumers get a better deal.
Financial services ratings you can trust
Everyone seems to have a 5* rating in financial services these days, making it hard to work out which companies truly offer good product quality and excellent customer service. We are a consumer group, research agency and consultancy launched in 2014, on a mission to be the most respected independent ratings source.
We publish reviews backed by intensive research and built around customer needs. We make it hard to reach the top of our tables and raise our bar as standards improve, which we believe makes our ratings a true mark of quality.
Diverse revenue model
We make money through 4 key channels:
- Licensing access to our data and insights
- Selling endorsements to those who do well in our ratings
- Sponsored research that helps improve the financial services market
- Helping firms do better for their customers
Our revenues for 2020/21 have already passed £550k, taking us into profit (2019/20 revenues £404k, Loss: £24k).
Blue-chip client list
We have a growing client list of the largest financial services firms, from Axa to HSBC.
How we'll spend the money
Our aim is to expand into more banking and insurance sectors and grow our consumer presence, helping us to strike deals with comparison sites and sign up more companies to our Insight services. We'll also expand our campaigning work, doubling our efforts to create a fairer market for consumers.