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116%
Raised
£116,150
Investors
141
Target
£100,000
Equity
11.43%
Pre-money valuation
£900,000

Exeter Gin produce two distinct trademarked brands of artisan gin; encompassing a range of five products, giving Exeter its own city gin. Having sold over 4,000 bottles and 4,500 miniatures in the first 10 months, Exeter Gin is now seeking to diversify the product range and increase capacity.

  • Supplying to local Waitrose stores, St Austell Brewery and LWC.
  • Gin is a £1.9B industry in the UK. Predicted growth by 2021 over 37%.
  • Potential to grow via online, retail, export, trade and distributors
  • Aiming to exit by a trade sale in 5-7 years.

Idea

Here at Exeter Gin, we noticed that Exeter did not have its own city-branded gin. To fill this gap, we’ve produced two distinct brands, Exeter Gin and Granny Garbutt's. Across these brands we have 5 products; a London Dry and Navy Strength per brand, plus a Rhubarb Gin under the Granny Garbutt’s brand.

Launched in August 2017, we were advised to expect sales of 500 bottles in our first year. Despite targeting a sales total of 1000 bottles, demand for our product saw us sell over 4000 bottles and 4,500 miniatures within 10 months.

We are stocked in regional Waitrose stores (6 months after launch), supply St Austell Brewery and major distributor LWC amongst others.

We have yet to fully untap growth opportunities via gin tours, our website, international exportation, and other sales outlets. With larger equipment, we could maximise economies of scale by reducing our overall costs. We feel that stock diversification into the seasonal gifting market will provide further growth opportunities. We plan to produce a Sloe version of Exeter Gin before Christmas!

Our achievements to date have been highlighted with awards from Exeter Living (Best Newcomer) and Grow Exeter Magazine. Rawlings of Bristol showcase us on their site for innovation & branding. Exeter City Council take our gin to UK and European Tourism Shows.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Exeter Gin & Granny Garbutt's Gin has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.