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Saving is boring, it should be fun. EverUp aims to change this with its prize-linked savings app which will turn saving into instant gratification by embedding free to play, instant games & lotteries into a saving product. EverUp are raising to fund their initial operations & gain market traction.

  • First UK digitally-native prize-linked money account
  • Accepted into the FCA Innovation Hub
  • Launching in January iOS and Android apps in beta
  • Founders are experienced across fintech, insurtech, gaming & lottery

Idea

Do you put off saving or struggle to control yourself to put money aside? Do you ever waste money playing games or entering the lottery? At EverUp we make saving fun and reward you for doing so by giving you a chance to win tax-free cash prizes. That’s our mission: make saving fun.

A prize-linked saving scheme is the one which underpins the popular “Premium Bonds” offered in the UK by the NS&I. More than 20M people in the UK hold Premium Bonds, saving roughly £88B with them. We're bringing this prize-linked saving scheme into the 21st century, in a digitally-native format. EverUp helps you build good habits by making you excited to put your money away.

The more you save, the more virtual coins you earn to play our games and lotto, and thus the higher the chance of winning tax-free, cash prizes, or indeed more virtual coins to play. You never use your savings to play.

We envision building over time a full-scale financial hub where our customers can accomplish all types of financial transactions. We will reward them for solidifying good financial behaviours through a prize-linked suite of products.

We have been accepted by the FCA Innovation Hub, and have secured FCA approval to act as a registered agent of an EMI. In January we are launching our iOS and Android app in beta from a growing waiting list. We are raising money to fund our initial operations and gain market traction.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

EverUp has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.