Etcho wants to empower & motivate anyone to tailor their investments in a way that matters uniquely to them. The app is being designed to allow users to invest in a company that best aligns with their morals. Having built the prototype they're raising to finish the MVP and aim go-to market in Q1 2022.
We are building a DIY investment screening app driven by the UN’s Sustainable Development Goals (SDGs). We want everyone to understand a company's impact on our planet & our people. We allow users to match their money to their morals & make responsible investments into companies.
Achieving the SDGs could create $12T+ in global market opportunities by 2030. By making it easier for everyone to understand the impact of their investments, we can help prevent the catastrophes that face our planet/people.
Those in their 20s & 30s are the most frequent entrants to the stock market in Britain & 95% of millennials are interested in responsible investing. Etcho aspires to be the solution for investors wishing to understand the impact of their portfolio yet remain in control of their investments.
Etcho wants to become a community for sustainable investors, with access to talks, a wellness hub & rewards through sustainable partner brands.
We aim to develop a freemium model with deeper sustainability analysis & access to a wider universe of stocks for premium users. We will also look to monetise some content for non-paying users e.g. talks, through both non-subscribers & sponsorships.
We have completed our prototype & launched the waitlist, are planting trees in Ghana & restoring Oysters. We aim to launch our MVP in Q1 2022.
Funding Spend: MVP build; Business Growth; Legal & admin fees.