Tyres are the automotive pollution scandal no one is talking about. ENSO is developing a new generation of cleaner, sustainable tyres for electric vehicles (EVs) with plans to disrupt a £200bn global tyre market. Working with a leading EV automakers and fleets, ENSO is fundraising prior to its 2021 commercial launch.
Tyres are the automotive industry’s biggest, dirtiest secret. Tyres are largely made of fossil fuels, and as they wear down, emit more air pollution than tailpipes making up 28%+ of all primary ocean microplastics.
Tyre pollution is an even bigger problem for electric vehicles (EVs). Their increased weight & torque wears tyres even faster, emitting more pollution. So while EVs are our future, unless we solve the problem of tyre pollution now it’ll go from bad to worse.
ENSO is developing better tyres for EVs, to help reduce pollution and carbon emissions in line with the UK Government’s Net-Zero Strategy. ENSO’s mission is to deliver the most efficient, durable and sustainable tyres, calibrated for EVs.
ENSO will operate an innovative direct-to-customer ‘Pay-per-Mile’ model. This has been designed to disrupt legacy distribution to serve EV-carmakers, fleets and private individuals directly; shifting financial incentives away from shorter-life highly-polluting tyres, towards affordable, durable & low-emission tyres.
With nearly £2m invested already for R&D, our latest energy-efficient tyres have achieved ‘A’ energy efficiency ratings by TÜV SÜD in Germany.
This round will allow us to deliver our first commercial tyres to EV-carmakers in 2021, and launch trials via London FreightLab, with Transport for London & DPD, with plans to expand to California by 2022 under this partnership.