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Emma's mission is to be the control centre for your money. Backed by Connect Ventures and other top VCs. Targeting 1 million customers by the end of the year.

  • 600,000+ customers, c.500% growth year-on-year
  • £2.5m raised from the same VCs as Curve, Transferwise and CityMapper
  • Have reached #2 top grossing finance app in on both Google Play and App Store
  • £100bn+ worth of user transactions analysed to date

Idea

A generation faces unprecedented financial challenges with an increased complexity of digital spending and exploding choices in financial products. Emma wants to help people take control of their money and help them make the right financial decisions.

Since our 2018 launch, we've seen incredible growth, with over 600k customers, 500% YoY average growth and we've analysed £100bn+ worth of customer transactions.

In 2019, we launched in the United States and Canada. We're now working hard to bring Emma all over Europe.

So far we’ve helped hundreds of thousands of people reduce debt, improve their relationship with money and save up for the things that matter to them. But we want to do more…

We are targeting 1 million customers by the end of the year and plan to roll out an exciting set of new features.

Free Stock Trading, Crypto, Payments and Credit Scores are just some of the features we plan to release next, with the aim to make Emma the control centre of your money.

In the last three years, we have built a fintech brand to watch, executed at a fast pace and built tons of features.

We are now crowdfunding to continue our growth and execute on our product roadmap.

Together, we are on a mission to build the control centre of your money.

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Risk warning

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emma has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.