“Everybody deserves a drink…or a few!” eDrinks® is on a mission to help the hospitality industry harness the power of tech and social media. Using its digital drink token, users can gift and receive drinks from friends, family or even a stranger and redeem them in pubs and bars. eDrinks® aims to be to its users what greeting cards are to Moonpig customers, except it’s boosting UK pubs and bars!
eDrinks® are digital drink tokens redeemable in Pubs and Bars.
Gift to and receive eDrinks from friends, family or even a stranger with a simple tap in our 'MyRound' app.
We don’t want people to just buy each other gift cards - we want them to buy them a drink and support our pubs and bars at the same time!
Users receive in-app notifications of friend’s birthdays, anniversaries, Father’s Day and other occasions deserving of a drink, even if it is just to say ‘thank you’. Users can also invite their friends via social media to buy them a drink when they’re at the bar.
We are also developing our own simple ‘Bar Tab’ redemption app to make it easy for independent venues to scan and redeem eDrinks® contactless. The 'Bar Tab' app generates reports and automatic payment settlements with just one tap. This also helps ensure safe social distancing for staff and customers.
We also have 'CLINX', a social nightlife dating app which allows users to buy eDrinks® for someone they fancy in a bar, from a safe and respectful distance.
-Commercial Partner Membership of the British Beer & Pub Association (BBPA)
-Signed up Greene King's network of 1700+ pubs across the country; dozens of independent pubs.
-Beta soft launch. Acquired over 2000 users over 1.5 months through organic social marketing, 1011 of which are active.
-Funding will be used for marketing campaigns, app development and hiring.