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“Everybody deserves a drink…or a few!” eDrinks® is on a mission to help the hospitality industry harness the power of tech and social media. Using its digital drink token, users can gift and receive drinks from friends, family or even a stranger and redeem them in pubs and bars. eDrinks® aims to be to its users what greeting cards are to Moonpig customers, except it’s boosting UK pubs and bars!

  • Drinks redeemable in Greene King’s chain of 1700 pubs across the country
  • BETA Consumer app live on Android and Apple
  • Clear monetisation strategy
  • End to end solution for Bars to facilitate taking orders

Idea

eDrinks® are digital drink tokens redeemable in Pubs and Bars.

Gift to and receive eDrinks from friends, family or even a stranger with a simple tap in our 'MyRound' app.

We don’t want people to just buy each other gift cards - we want them to buy them a drink and support our pubs and bars at the same time!

Users receive in-app notifications of friend’s birthdays, anniversaries, Father’s Day and other occasions deserving of a drink, even if it is just to say ‘thank you’. Users can also invite their friends via social media to buy them a drink when they’re at the bar.

We are also developing our own simple ‘Bar Tab’ redemption app to make it easy for independent venues to scan and redeem eDrinks® contactless. The 'Bar Tab' app generates reports and automatic payment settlements with just one tap. This also helps ensure safe social distancing for staff and customers.

We also have 'CLINX', a social nightlife dating app which allows users to buy eDrinks® for someone they fancy in a bar, from a safe and respectful distance.

Milestones

-Commercial Partner Membership of the British Beer & Pub Association (BBPA)

-Signed up Greene King's network of 1700+ pubs across the country; dozens of independent pubs.

-Beta soft launch. Acquired over 2000 users over 1.5 months through organic social marketing, 1011 of which are active.

-Funding will be used for marketing campaigns, app development and hiring.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

eDrinks® has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.