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Successfully funded
Edmund Hillary
Pre-money valuation

In 1953 Edmund Hillary and Tenzing created history, conquering Mount Everest. Co-founded with the Hillary family, the Edmund Hillary Collection is a beautiful and iconic range of lifestyle clothing that supports his charities. It looks to build on initial success and focus on international expansion.

  • Launched global e-commerce site and strong retail base in New Zealand
  • Created a Queenstown retail hub – own brand store and 2 supporting retailers
  • Formed a new distribution partnership in China - launching in September 2019
  • A percentage of each sale supports Himalayan communities and outdoor education
Information Edmund Hillary secured £185,000 prior to publicly launching their campaign on Crowdcube which is represented on the progress bar for clarity. This investment is on the same terms as offered to Crowdcube investors and will be spent during the course of the campaign.


Sir Edmund Hillary's values of humility, endeavour and philanthropy have strongly resonated with people from all walks of life. Co-founded with his family to celebrate his successes, our exquisite and high-quality garments are for people looking for meaningful purchases - signature pieces that start a conversation.

Our garments would have been technical gear in 1953 but today are a premium lifestyle range. Like the original expedition clothing, they are mainly made of natural fibres.

Since launching in 2018, we've had global appeal, with most customers from UK, US and New Zealand (NZ) through our global e-commerce site. In February 2019, we opened our first Edmund Hillary Store in Queenstown, NZ and formed a 'retail hub' with 2 supporting retailers.

We've secured a partnership with a leading Chinese e-commerce and distribution company, and our flagship store on China's largest e-commerce platform will launch in September 2019.

The luxury clothing market is worth $100 billion and we believe our heritage and experience put us in a strong position for growth.

Investment will capitalise on our initial success to:

-Grow our international presence and further develop own-branded stores.

-Launch a womenswear range, a market double the size of men's.

-Drive sales in China in the run-up to the 2022 Winter Olympics.

We hope you will join us on this exciting adventure.

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Edmund Hillary

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