East London's whisky & gin distillery has always been about making decent booze, at decent prices, for decent people. With their spirits, RTDs and seltzers available around the globe & in UK supermarkets, they're looking to release more products and grow sales channels, at home and abroad.
Since 2014 we've distilled, imported and served gins, whiskies, vodkas, rums & canned cocktails. Our ambition is big: to become a distillery that crosses the 'craft' divide by producing the best drinks we can, priced so they don't break the bank & delivered to our friends from our East London home. To achieve that we need to grow our off-trade channels further, both in the UK and abroad, expand our direct to consumer output, update our Brand Home to welcome more people through our onsite bar, restaurant, bottle shop and on distillery tours, and increase our whisky production to meet demand. We're asking for your help to raise £750k to make that happen.
We believe our opportunity is huge. Off-trade gin sales hit US$8.4 billion in 2020; 48 million bottles of gin were sold in the UK alone. Over the 12 months to September 2020, rum was worth £430 million. UK seltzer sales are expected to reach £75 million by 2023 while the global whisky market is set to hit US$89.6 billion by 2025. With our diverse range of products, we're well placed to grow in all these categories.
Since 2018 we've launched seven whiskies, partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release Kew Gin, dove into the Ready-To-Drink and seltzer categories with our range of canned drinks, launched our eCommerce platform last March and hit shelves in places like Waitrose, Tesco and Co-Op.