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East London's whisky & gin distillery has always been about making decent booze, at decent prices, for decent people. With their spirits, RTDs and seltzers available around the globe & in UK supermarkets, they're looking to release more products and grow sales channels, at home and abroad.

  • Diverse portfolio includes whisky, gin, vodka, rum, RTDs and seltzers
  • UK seltzer sales expected to hit £75M by 2023
  • ELLC had a 600% YoY increase to £206k in off-trade sales from 19/20 to 20/21
  • Partnered with Royal Botanic Gardens, Kew to release several products

Idea

Drink East.
Welcome to your distillery.
Welcome to your distillery.
Our Head of Production and whisky distiller, Andy Mooney, gets a little enthusiastic with our G&T cans, which we launched last year, along with our vodka seltzers. Big, bold flavours, with a punch.
Our Head of Production and whisky distiller, Andy Mooney, gets a little enthusiastic with our G&T cans, which we launched last year, along with our vodka seltzers. Big, bold flavours, with a punch.
We've been distilling and importing whisky, gin, vodka, rum, and now Ready-To-Drink cocktails and vodka seltzers at our Bow Wharf distillery since 2014. We clearly take what we do very seriously.
We've been distilling and importing whisky, gin, vodka, rum, and now Ready-To-Drink cocktails and vodka seltzers at our Bow Wharf distillery since 2014. We clearly take what we do very seriously.
No signature serves or mandatory garnishes: our booze can handle whatever you can throw at it, behind the bar or in the kitchen.
No signature serves or mandatory garnishes: our booze can handle whatever you can throw at it, behind the bar or in the kitchen.

Since 2014 we've distilled, imported and served gins, whiskies, vodkas, rums & canned cocktails. Our ambition is big: to become a distillery that crosses the 'craft' divide by producing the best drinks we can, priced so they don't break the bank & delivered to our friends from our East London home. To achieve that we need to grow our off-trade channels further, both in the UK and abroad, expand our direct to consumer output, update our Brand Home to welcome more people through our onsite bar, restaurant, bottle shop and on distillery tours, and increase our whisky production to meet demand. We're asking for your help to raise £750k to make that happen.

We believe our opportunity is huge. Off-trade gin sales hit US$8.4 billion in 2020; 48 million bottles of gin were sold in the UK alone. Over the 12 months to September 2020, rum was worth £430 million. UK seltzer sales are expected to reach £75 million by 2023 while the global whisky market is set to hit US$89.6 billion by 2025. With our diverse range of products, we're well placed to grow in all these categories.

Since 2018 we've launched seven whiskies, partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release Kew Gin, dove into the Ready-To-Drink and seltzer categories with our range of canned drinks, launched our eCommerce platform last March and hit shelves in places like Waitrose, Tesco and Co-Op.

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This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

East London Liquor Company has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.