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Drop Drinks creates vintage beverages with a distinctive taste, inspired by traditional British sweets, such as Pear Drop and Cherry Drop. The company plans to increase its product range and aims to become a leading drink brand domestically and expand globally.
- 20k units sold + Letter of intent signed for 50k units pm (6 months)
- Nearly 9,000 followers on social platforms Facebook and Instagram
- Received interest from wholesalers to stock drinks
- Extensive market testing across est 1,000 participants
Idea
Mo Ali’s childhood infatuation with British sweets led to a life-long love of vintage sweets. He began experimenting with flavours a few years ago, and his hard work came to fruition in 2018, when Drop Drinks’ got its first flavoured vintage drink - Pear Drop! This will be followed by Cherry Drop. A Lemon Sherbet and a Cola Cube flavoured drink, which is ready to be launched.
The UK drinks industry is valued at £15.7bn and globally estimated at $1,544bn. Non Coca-Cola and Pepsi Group brands account for 30% of the UK carbonated drink sector. We aim to become a major player in the industry, with a focus not only on soft drinks but also the ‘mixers’ category. We’ve already attracted interest from distribution companies and wholesalers in the UK. Furthermore, we’re in early stage discussions with a UK and international sweet store chain.
The company has achieved several milestones:
- Established a distinguished brand identity and value proposition
- Developed and produced two vintage drinks
- Set up a manufacturing facility and developed a small-scale drinks production capability
- Attracted sales demand from wholesalers and retailers, both domestically and internationally
We’re now raising funds to increase production, hire key staff and execute an extensive go-to-market strategy which will include a multi-pronged social media marketing campaign.