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159%
Raised
£127,690
Investors
118
Target
£80,000
Equity
3.84%
Pre-money valuation
£3,200,000

Drop Drinks creates vintage beverages with a distinctive taste, inspired by traditional British sweets, such as Pear Drop and Cherry Drop. The company plans to increase its product range and aims to become a leading drink brand domestically and expand globally.

  • 20k units sold + Letter of intent signed for 50k units pm (6 months)
  • Nearly 9,000 followers on social platforms Facebook and Instagram
  • Received interest from wholesalers to stock drinks
  • Extensive market testing across est 1,000 participants

Idea

Mo Ali’s childhood infatuation with British sweets led to a life-long love of vintage sweets. He began experimenting with flavours a few years ago, and his hard work came to fruition in 2018, when Drop Drinks’ got its first flavoured vintage drink - Pear Drop! This will be followed by Cherry Drop. A Lemon Sherbet and a Cola Cube flavoured drink, which is ready to be launched.

The UK drinks industry is valued at £15.7bn and globally estimated at $1,544bn. Non Coca-Cola and Pepsi Group brands account for 30% of the UK carbonated drink sector. We aim to become a major player in the industry, with a focus not only on soft drinks but also the ‘mixers’ category. We’ve already attracted interest from distribution companies and wholesalers in the UK. Furthermore, we’re in early stage discussions with a UK and international sweet store chain.

The company has achieved several milestones:

- Established a distinguished brand identity and value proposition

- Developed and produced two vintage drinks

- Set up a manufacturing facility and developed a small-scale drinks production capability

- Attracted sales demand from wholesalers and retailers, both domestically and internationally

We’re now raising funds to increase production, hire key staff and execute an extensive go-to-market strategy which will include a multi-pronged social media marketing campaign.

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Risk warning

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Drop Drinks has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.