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Kids winterwear is boring! So enter Dinoski - Roarsome Adventure Wear for Kids. This winter, the company sold 1000+ animal-themed snow suits. Its aim is to become the no.1 children's adventure brand worldwide. Because there is no such thing as bad weather - only inappropriate clothing. Join the journey!
- Kidswear is the fastest growing apparel segment worldwide
- We've sold 1000+ units since October
- Penguin Books are publishing a Dinoski book
- Dinoski is supported by more than 50 brands
Idea
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201903/hop24b_e7379dac27ef9171bbbc93da32108ca7.jpg "HOP")
HOP
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201903/small_spike_2e75ae622ad8b54c2b2a76d770a812ae.jpg "SPIKE")
SPIKE
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201903/img_6630-edit-3_9a46dd7e3a70eb2c241de345e108f8ae.jpg "SPARKLE")
SPARKLE
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201903/img_9184_147c46a47e1caef0822a8027749174db.jpg "POUNCE")
POUNCE
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201903/dsc01772_1_2adc05a78f4450799e9c88a3fe0616e6.jpg "CUB")
CUB
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201905/a3b657238501ea338cafa378c3aadb18.jpg "PATCH")
PATCH
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201905/207d6314f5927c95c43d022a3daed37d.jpg "SQUAWK")
SQUAWK
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201903/dino_bus_small_7e40bec83c0fcde699c3f604f922a30b.jpg "THE DINO BUS")
THE DINO BUS
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201903/vo7a1624_334eb491654539ceb8d74ed0d6dd430c.jpg "Join our adventure - Invest in Dinoski today!")
Join our adventure - Invest in Dinoski today!
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201903/dsc01840_1_166b26776578ad607c1e0f5d0d4db563.jpg "Join our adventure - Invest in Dinoski today!")
Join our adventure - Invest in Dinoski today!
Problem
Children's winterwear is boring! Parents want to easily spot their kids on the slopes but every child looks the same in helmet & goggles. Kids love dressing up as their favourite characters at home, but out in the great outdoors, they are often made to look like everyone else. In our view imagination is being restricted rather than encouraged!
Market
Kidswear is the fastest growing apparel segment globally, growing at 8.1% pa. 40% of millennials are parents with a spending power of $1.3 trillion. The European childrenswear market is expected to grow from €67b in 2018 to €74b in 2019. In Asia Pacific the sector is expected to grow from €44b to €65b in 2020.
Solution
Putting the fun into functional, we launched a range of animal-themed snow suits for kids aged 1-7. Each suit comes with its own character and storybook to bring it to life. Skiwear is just the beginning. Coats and a summer range coming soon (Dinosea!).
Product
*Comfortable in temperatures of -12°C
*Aqua-seal zips & taped seams
*Microfibre insulation
*Helmet-friendly hoods
*Anti-stain coating
Progress
Since launch in 2018, we sold 1000+ units across 20+ stockists in 8 countries.
Poised for growth
We've established scalable manufacturing and order fulfillment partners. Our new range is designed and sampled (Unicorn, Tiger & Panda) and we've been asked by Penguin Books, Club Med and Crystal Ski for bespoke collaborations
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