Digital Brands Group is raising £306,770 investment on Crowdcube. Capital At Risk.

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Successfully funded

Capital at risk

overfunded

Digital Brands Group

709%

Raised: £2,176,370

Investors: 527

Target: £306,770

Equity: 7.50%

Pre-money valuation: £26,842,755

Digital Brands Group is a portfolio of digital-first clothing & lifestyle brands and leverages its tech & marketing platform across brands to drive cost savings & marketing spend. Its first brand, DSTLD, is a Direct2Consumer premium denim brand with over 71,000 customers and $15M+ lifetime sales.

$15M Lifetime Sales; 71.9k+ Lifetime Customers
149% Compounded Annual Growth Rate, 79% YOY Sales Growth
Unit Economics: $117 Average Order Value & 37% repeat purchase rate
$204 Customer Lifetime Customer Value (2017)

The company is incorporated and based in the USA. The progress bar above includes £2,036,390 raised via a concurrent offering being conducted in the USA by the platform SeedInvest. Investments are for a beneficial interest in equity in this US-based company that will be held on behalf of Investors by a Nominee. Investors agree to the Subscription Agreement and its accompanying exhibits in the documents section below. The Subscription Agreement contains certain representations and warranties to Denim LA Inc. See the Investment FAQ's and Legal Explanation Document for more details including exchange rate explanation. Investors should seek their own tax advice regarding investment in US securities.

Idea

Interior of DSTLD NYC Soho Pop-up

Wall Display at DSTLD NYC Pop-up

DSLTD Men's Nylon Shirt Jacket, Tee, Women's Tee, Western Belt, Mom Jeans

DSTLD Men's Cotton Bomber, Tee

ACE Studios Men's Suit Jacket, Performance Tee

ACE Studio Men's Suit, Performance Tee

DSTLD Men's Moto, Denim, Tee

DSTLD Women's Moto Jacket

DSTLD Women's Silk Blouse, Wool Maxi Coat

DSTLD Women's Moto,

Digital Brands Group (DBG) is a portfolio of digital-first lifestyle brands that share operational, technology, marketing, and data resources. Our strategy is to acquire promising brands; reduce operating costs by 30%+ and drive incremental revenue across all of our resulting customer bases. We expect this to mean lower capital needs, higher operating margins and accelerated revenue growth.

A portfolio of brands meaningfully lowers revenue and cash flow volatility because the company is not dependent on a single brand. Multiple brands also provide a more convenient way for customers to shop and buy all our brands in one location.

Online sales in the United States are expected to reach $523 billion in the next five years, up 56% from $335 billion in 2015. This is driven by customers, who demand a digital first experience. We believe our digital first approach will result in increased market share from traditional physical retailers.

Currently, DBG is comprised of two digitally native brands: 1. DSTLD | Premium Denim + Essentials, and 2. ACE Studios - Luxury Men's Suiting + Menswear, launching Q4 2018. DSTLD has completed two Regulation A+ rounds, raising over $4.6M from more than 3,400 investors. DSTLD was DBG's first portfolio company and we now plan to expand into new brands and markets; including the UK next year.

Disclosure: Company has loans. 2017 Revenue $3.84m Net Loss $3.2m.

THE MATERIALS YOU ARE SEEKING TO ACCESS ARE BEING MADE AVAILABLE BY THE COMPANY RAISING FINANCE AS IDENTIFIED ABOVE (THE "COMPANY") IN GOOD FAITH AND FOR INFORMATION PURPOSES ONLY AND SUBJECT TO THESE TERMS AND CONDITIONS. CROWDCUBE CAPITAL LTD IS AUTHORISED BY THE FCA AND CARRIES OUT DUE DILIGENCE ON EACH COMPANY THAT LISTS ON CROWDCUBE AS SET OUT HERE.

This investment opportunity is not an offer to the public and is only available to registered members of Crowdcube.com who have qualified and categorised themselves as able to invest. The investment opportunity is not directed at persons located in the United States, Canada or Japan. Any person resident outside the United Kingdom who wishes to view these materials must first satisfy themselves that they are not subject to any local requirements that prohibit or restrict access.

In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan. There will be no public offering of the Securities in the United States.

In order to access the pitch you must first become a qualifying member of Crowdcube on the basis of your status as either (i) self-certified ‘high net worth investor’, (ii) certified ‘sophisticated investor’, (iii) self-certified as a ‘sophisticated investor’ or (iv) certified as a ‘restricted investor’, in each case in accordance with the FCA’s Conduct of Business Sourcebook Chapter 4.7. Potential investors are encouraged to "cross examine" the Company by interactive due diligence and use of the available online forums to bring the "wisdom of the crowd" to bear. Accessing the pitch also means you agree to Crowdcube’s most recent website terms and conditions and investor terms and conditions, which include Crowdcube's limitation of liability.

If you are not permitted to view materials on this webpage or are in any doubt as to whether you are permitted to view these materials, please exit this webpage. Crowdcube’s or the Issuer’s press announcements and this information page do not constitute an offer to sell securities of the Company. Further, it does not constitute a recommendation by the Company, Crowdcube or any other party to sell or buy securities in the Company.

By registering or logging into Crowdcube.com to view the investment opportunity, you certify that you are legally entitled to view the investment opportunities, are an authorised investor and you agree to all applicable terms and conditions on this website, including this disclaimer.

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