Digital Brands Group successfully raised £306,770

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Successfully funded

Capital at risk

overfunded

Digital Brands Group

708%

Raised: £2,174,720

Investors: 503

Target: £306,770

Equity: 7.49%

Pre-money valuation: £26,842,755

Digital Brands Group is a portfolio of digital-first clothing & lifestyle brands and leverages its tech & marketing platform across brands to drive cost savings & marketing spend. Its first brand, DSTLD, is a Direct2Consumer premium denim brand with over 71,000 customers and $15M+ lifetime sales.

$15M Lifetime Sales; 71.9k+ Lifetime Customers
149% Compounded Annual Growth Rate, 79% YOY Sales Growth
Unit Economics: $117 Average Order Value & 37% repeat purchase rate
$204 Customer Lifetime Customer Value (2017)

The company is incorporated and based in the USA. The progress bar above includes £2,036,390 raised via a concurrent offering being conducted in the USA by the platform SeedInvest. Investments are for a beneficial interest in equity in this US-based company that will be held on behalf of Investors by a Nominee. Investors agree to the Subscription Agreement and its accompanying exhibits in the documents section below. The Subscription Agreement contains certain representations and warranties to Denim LA Inc. See the Investment FAQ's and Legal Explanation Document for more details including exchange rate explanation. Investors should seek their own tax advice regarding investment in US securities.

Idea

Interior of DSTLD NYC Soho Pop-up

Wall Display at DSTLD NYC Pop-up

DSLTD Men's Nylon Shirt Jacket, Tee, Women's Tee, Western Belt, Mom Jeans

DSTLD Men's Cotton Bomber, Tee

ACE Studios Men's Suit Jacket, Performance Tee

ACE Studio Men's Suit, Performance Tee

DSTLD Men's Moto, Denim, Tee

DSTLD Women's Moto Jacket

DSTLD Women's Silk Blouse, Wool Maxi Coat

DSTLD Women's Moto,

Digital Brands Group (DBG) is a portfolio of digital-first lifestyle brands that share operational, technology, marketing, and data resources. Our strategy is to acquire promising brands; reduce operating costs by 30%+ and drive incremental revenue across all of our resulting customer bases. We expect this to mean lower capital needs, higher operating margins and accelerated revenue growth.

A portfolio of brands meaningfully lowers revenue and cash flow volatility because the company is not dependent on a single brand. Multiple brands also provide a more convenient way for customers to shop and buy all our brands in one location.

Online sales in the United States are expected to reach $523 billion in the next five years, up 56% from $335 billion in 2015. This is driven by customers, who demand a digital first experience. We believe our digital first approach will result in increased market share from traditional physical retailers.

Currently, DBG is comprised of two digitally native brands: 1. DSTLD | Premium Denim + Essentials, and 2. ACE Studios - Luxury Men's Suiting + Menswear, launching Q4 2018. DSTLD has completed two Regulation A+ rounds, raising over $4.6M from more than 3,400 investors. DSTLD was DBG's first portfolio company and we now plan to expand into new brands and markets; including the UK next year.

Disclosure: Company has loans. 2017 Revenue $3.84m Net Loss $3.2m.

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Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Idea

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