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105%
Raised
£581,740
Investors
273
Target
£550,000
Equity
7.67%
Pre-money valuation
£7,000,000

Detox Kitchen is a profitable, private equity-backed, all-natural meal delivery service with two central London delis. It has delivered over a million meals to thousands of customers in London, with ambitious plans to meet the growing customer demand for delicious, nutritional, convenient food.

  • Voted “the best diet delivery service for food lovers” - The Telegraph
  • Over 1m meals delivered through online home delivery since launch
  • Average sales £243k/month (April-Oct 18), 70% yoy growth in deliveries
  • Serves over 2,500 customers weekly across its two Central London delis

Idea

Detox Kitchen aims to be one of the most disruptive brands in the diet and healthy food markets in the UK. From humble beginnings, founder Lily and her team have built a globally recognised, profitable and forward-thinking brand.

We passionately believe that healthy food should be as delicious as it is nutritious, so we create real food from real ingredients. We conveniently deliver meals directly to our customers' doors, as well as serving an array of fresh salads at our two Central London delis and in selected retail outlets.

Since our launch in 2012 we have built a business that has:

- Successfully delivered average monthly revenue of £243k in the current financial year, showing 32% yoy sales growth and a positive EBITDA of £42k (Apr-Aug 2018).

- A thriving home deliveries business that accounts for nearly 50% of revenue and has grown 70% yoy in the past 6 months.

- Two Central London delis serving over 2,500 customers weekly

- Published 2 bestselling cookbooks

Consumer trends towards healthier food and drink products have grown exponentially in the past couple of years. The health and wellness industry in the UK is flourishing and worth an estimated 22 billion euros.

The investment will support plans to increase our kitchen capacity, invest in a sophisticated tech platform for our meal delivery services, key hires in the marketing team and customer acquisition initiatives.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Detox Kitchen has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.