Detox Kitchen is a profitable, private equity-backed, all-natural meal delivery service with two central London delis. It has delivered over a million meals to thousands of customers in London, with ambitious plans to meet the growing customer demand for delicious, nutritional, convenient food.
Detox Kitchen aims to be one of the most disruptive brands in the diet and healthy food markets in the UK. From humble beginnings, founder Lily and her team have built a globally recognised, profitable and forward-thinking brand.
We passionately believe that healthy food should be as delicious as it is nutritious, so we create real food from real ingredients. We conveniently deliver meals directly to our customers' doors, as well as serving an array of fresh salads at our two Central London delis and in selected retail outlets.
Since our launch in 2012 we have built a business that has:
- Successfully delivered average monthly revenue of £243k in the current financial year, showing 32% yoy sales growth and a positive EBITDA of £42k (Apr-Aug 2018).
- A thriving home deliveries business that accounts for nearly 50% of revenue and has grown 70% yoy in the past 6 months.
- Two Central London delis serving over 2,500 customers weekly
- Published 2 bestselling cookbooks
Consumer trends towards healthier food and drink products have grown exponentially in the past couple of years. The health and wellness industry in the UK is flourishing and worth an estimated 22 billion euros.
The investment will support plans to increase our kitchen capacity, invest in a sophisticated tech platform for our meal delivery services, key hires in the marketing team and customer acquisition initiatives.