This site uses cookies. By using this site you agree to receiving cookies. View Policy.

Successfully funded
Detox Kitchen
Pre-money valuation

Detox Kitchen is a profitable, private equity-backed, all-natural meal delivery service with two central London delis. It has delivered over a million meals to thousands of customers in London, with ambitious plans to meet the growing customer demand for delicious, nutritional, convenient food.

  • Voted “the best diet delivery service for food lovers” - The Telegraph
  • Over 1m meals delivered through online home delivery since launch
  • Average sales £243k/month (April-Oct 18), 70% yoy growth in deliveries
  • Serves over 2,500 customers weekly across its two Central London delis


Detox Kitchen aims to be one of the most disruptive brands in the diet and healthy food markets in the UK. From humble beginnings, founder Lily and her team have built a globally recognised, profitable and forward-thinking brand.

We passionately believe that healthy food should be as delicious as it is nutritious, so we create real food from real ingredients. We conveniently deliver meals directly to our customers' doors, as well as serving an array of fresh salads at our two Central London delis and in selected retail outlets.

Since our launch in 2012 we have built a business that has:

- Successfully delivered average monthly revenue of £243k in the current financial year, showing 32% yoy sales growth and a positive EBITDA of £42k (Apr-Aug 2018).

- A thriving home deliveries business that accounts for nearly 50% of revenue and has grown 70% yoy in the past 6 months.

- Two Central London delis serving over 2,500 customers weekly

- Published 2 bestselling cookbooks

Consumer trends towards healthier food and drink products have grown exponentially in the past couple of years. The health and wellness industry in the UK is flourishing and worth an estimated 22 billion euros.

The investment will support plans to increase our kitchen capacity, invest in a sophisticated tech platform for our meal delivery services, key hires in the marketing team and customer acquisition initiatives.

To see the rest of the Detox Kitchen pitch, join now.
It’s free, quick and easy.


Already registered? Log in

To see the rest of the Detox Kitchen pitch, join now.
It’s free, quick and easy.

Detox Kitchen

Join to read more information about the Detox Kitchen team, documents, and what other investors are saying about the pitch.

If you choose to invest we won’t take your money until the pitch closes and you can cancel your investment at any time.

Crowdcube is a leading investment crowdfunding platform

Successfully Invested
Registered Investors