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398%
Raised
£1,994,700
Investors
725
Target
£500,000
Equity
9.98%
Pre-money valuation
£18,000,000

The award winning Antipodean group has nine acclaimed central London all day sites serving artisan coffee, Aussie brunch, imaginative dinners, craft beers and cocktails. Raising EIS funds to acquire prime sites in central London.

  • Six Time Out Love London Awards in 2018
  • First and only repayment of a Crowdcube bond (early by 2 years)
  • On trend in the growing £111bn UK Food & Beverage market
  • Top Brunch by Conde Nast (2018), Top Paleo by Vogue (2017)

Idea

Daisy Green is at the forefront of the thriving Antipodean cafe culture scene with an authentic, flexible, all day offering that is highly regarded by a broad customer base including vegan, vegetarian and paleo diet followers.

Daisy enjoys strong recognition with 25,000 Instagram followers, six Love London TIme Out Awards in 2018 and is regularly cited as one of London's top brunch (Time Out, Evening Standard, Conde Nast) and top dining (GQ, Vogue, Design My Night) destinations.

Daisy focuses on sustainability, best in class suppliers, nutrition and health whilst continually pushing quality and value. Daisy works with top landlords (including British Land and Land Securities) creating inspirational and uplifting spaces with notable artists such as Sir Peter Blake.

Daisy has benefited from industry trends including the increase in healthy eating, plant-based diets and recognition of food intolerances; the increased demand for brunch; the move towards the coffee-office work environment; increased trust by consumers of independents; the increased focus on sourcing and sustainability.

These trends drive the growth of the F&B sector (UK: £111 billion) and have led to the disruption of incumbents.

Having developed and refined its business model over the last six years, Daisy is set to accelerate its growth across central London and beyond.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Daisy Green Collection has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.