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Successfully funded
Capital at risk
Craved
90%
Raised
£180,590
Investors
115
Target
£200,000
Equity
14.29%
Pre-money valuation
£1,200,000

Craved is e-commerce for British craft food and drink. Their mission is to support local, independent producers. Craved is raising investment to continue to grow its rapidly expanding gifting business and launch a new Naked Wines-style subscription

  • B2B revenue stream scaling rapidly with 300% YoY growth
  • 15,000+ Craved boxes sent out so far
  • 100% year on year business growth on average
  • The Craved brand has been featured in top-tier media over 50 times

Idea

Experimental Craft Gin & Tonic Cocktail Kit
Experimental Craft Gin & Tonic Cocktail Kit
Make Your Own Cured Salmon Kit
Make Your Own Cured Salmon Kit
Crates Being Shipped Out From Our Warehouse
Crates Being Shipped Out From Our Warehouse
Opened Gift From Above
Opened Gift From Above
Our Popular Handmade Wooden Gift Crate
Our Popular Handmade Wooden Gift Crate

Since launching in 2014, Craved has gone from strength to strength with 15,000+ Craved boxes sent out so far, 100% growth each year (sales grew from £27,475 in FY15 to £175,682 in FY17), and featured in over 50 top media brands.

Thus far, our best-sellers are our craft food gifts presented in handmade wooden crates. Our products have a strong traction with consumers, and last year our corporate gifting business grew 300% from £27k to £95k, allowing us to start growing a dedicated team to expand and better serve our corporate clients.

We are now expanding our offer by launching a new product: The Craved Collective - a unique member club for craft food and drink lovers. Similar to the Naked Wines model, Collective members invest £10 per month to support our producers and get access to discounts, exclusives, and perks. The investment can be spent whenever they like, and the recurring revenue model complements our more seasonal gifting-focused business perfectly.

After a successful raise in 2016, we are back on Crowdcube to seek investment for our ambitious plans for 2018 to:

- Accelerate customer acquisition by increasing our marketing budget

- Continue to invest in the growing corporate sales

- Launch and grow the new Craved Collective

- Increase our operational capacity to meet demand

(Disclosure: Net losses were £29,627 and £126,261 in FY 15 and FY 17. Company has director's loan)

THE MATERIALS YOU ARE SEEKING TO ACCESS ARE BEING MADE AVAILABLE BY THE COMPANY RAISING FINANCE AS IDENTIFIED ABOVE (THE "COMPANY") IN GOOD FAITH AND FOR INFORMATION PURPOSES ONLY AND SUBJECT TO THESE TERMS AND CONDITIONS.  CROWDCUBE CAPITAL LTD IS AUTHORISED BY THE FCA AND CARRIES OUT DUE DILIGENCE ON EACH COMPANY THAT LISTS ON CROWDCUBE AS SET OUT HERE.
 
This investment opportunity is not an offer to the public and is only available to registered members of Crowdcube.com who have qualified and categorised themselves as able to invest.  The investment opportunity is not directed at persons located in the United States, Canada or Japan. Any person resident outside the United Kingdom who wishes to view these materials must first satisfy themselves that they are not subject to any local requirements that prohibit or restrict access.
In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan.  There will be no public offering of the Securities in the United States.
 
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    Crowdcube is a leading investment crowdfunding platform

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    Registered Investors
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