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90%
Raised
£180,590
Investors
115
Target
£200,000
Equity
14.29%
Pre-money valuation
£1,200,000

Craved is e-commerce for British craft food and drink. Their mission is to support local, independent producers. Craved is raising investment to continue to grow its rapidly expanding gifting business and launch a new Naked Wines-style subscription

  • B2B revenue stream scaling rapidly with 300% YoY growth
  • 15,000+ Craved boxes sent out so far
  • 100% year on year business growth on average
  • The Craved brand has been featured in top-tier media over 50 times

Idea

Since launching in 2014, Craved has gone from strength to strength with 15,000+ Craved boxes sent out so far, 100% growth each year (sales grew from £27,475 in FY15 to £175,682 in FY17), and featured in over 50 top media brands.

Thus far, our best-sellers are our craft food gifts presented in handmade wooden crates. Our products have a strong traction with consumers, and last year our corporate gifting business grew 300% from £27k to £95k, allowing us to start growing a dedicated team to expand and better serve our corporate clients.

We are now expanding our offer by launching a new product: The Craved Collective - a unique member club for craft food and drink lovers. Similar to the Naked Wines model, Collective members invest £10 per month to support our producers and get access to discounts, exclusives, and perks. The investment can be spent whenever they like, and the recurring revenue model complements our more seasonal gifting-focused business perfectly.

After a successful raise in 2016, we are back on Crowdcube to seek investment for our ambitious plans for 2018 to:

- Accelerate customer acquisition by increasing our marketing budget

- Continue to invest in the growing corporate sales

- Launch and grow the new Craved Collective

- Increase our operational capacity to meet demand

(Disclosure: Net losses were £29,627 and £126,261 in FY 15 and FY 17. Company has director's loan)

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Craved has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.