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Successfully funded
  • Equity
  • Belgium Belgium
Pre-money valuation

Cowboy builds beautiful, technologically advanced electric bikes. Their app connects riders with their bike, city, and an ever-expanding community across 9 countries. With product & service innovation at its core, and selling 5,000 bikes in 2019 alone, Cowboy is poised for global growth. Backed by Index Ventures.

  • Cowboy has sold 5,000 bikes already in 2019; 4.9 x growth vs 2018
  • Customers use the product 25x/month and love it: 70+ NPS
  • Investors: Tiger Global (Series A), Index (Seed) and Hardware Club
  • EU mkt to grow from 3m units in 2019 to 29m units by 2030 (est. TAM €60bn)


Mobility within cities has reached a breaking point, with gridlock and congestion severely degrading urban life. Cowboy was created to address this problem head-on to transform urban mobility.

Founded in 2017, Cowboy is changing the rules of the game for electric bikes.

HARDWARE: The bike's beautiful design, coupled with its superior ride-feeling, enabled by automatic gear assistance, delivers an easy, yet unforgettable experience.

SOFTWARE: The connected experience, delivered via our app, enables over-the-air updates and remote diagnostics of bike performance, like Tesla. Find My Bike and theft notification are invaluable security features.

SERVICES: Convenient subscription plans have been added, such as Easy Rider theft and damage insurance, with more in the pipeline. We strive to become a one-stop-shop for our riders.

RETAIL: D2C sales model and a test ride network of over 80 test riders across 50 cities in 6 countries enable access to the bike for trial purposes. Our community of customers has driven deep rider loyalty and positive word of mouth.

Electric bikes offer a large and fast-growing market with no sign of stopping. In 2019, 3m e-bikes were sold in Europe alone and analysts project 10x growth in e-bike sales by 2030. During our initial launch, we sold out our first model in just a few weeks. We’ve been scaling quickly across Europe, selling 5k bikes this year - 4.9 x YOY.

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