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130%
Raised
£130,880
Investors
119
Target
£100,000
Equity
15.75%
Pre-money valuation
£700,000

Country Matters manufacture and supply tableware gifts and soft furnishings to over 1200 retailers and mail order clients. With over £1m in turnover in the last financial year, Country Matters is raising investment to expand across Europe.

  • The company's ambition is to expand into Europe and beyond
  • The company has established contacts in China
  • Rights to the world-renowned wildlife artist Karen Laurence Rowe
  • Aim to exit by acquisition within 4-5 years

Idea

Country Matters sell high-quality countryside-themed products at a premium price. Our products include tableware, gifts and home furnishings, all carrying images related to the countryside.

Turnover has increased 35% in our last financial year 2016-17 to +£1m, with net profit increasing from -£24.7k to £1.4k. Our products retail across 1200 garden centres, stores, mail order services and gift shops around the UK. We also sell online via our own website.

We have exclusive rights to the famous Villager Jim brand and rights to the world-renowned wildlife artist Karen Laurence Rowe. With her work, we also work with the Helping Rhinos Charity. This activity has given us access to zoos and safari parks throughout the UK.

Founded in 2011, we have spent 18 months building up suppliers and contacts in China to launch and expand our products. We believe all of the key foundations of a successful business are now in place and we’re ready to increase momentum. We aim to achieve a substantial increase in sales in the short term. Loans exist in the company.

We will invest in new products and expansion into Europe with an aim to rapidly grow turnover, and estimate that within a 4-5 year period we will have achieved the growth required for a lucrative exit. Creative Tops sold to Lifetime Brands for $23m in 2011 and Kitchencraft for multiple millions.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Country Matters has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.