Coull is an innovative tech company who add value to online video. Their advanced, flexible ad formats improve the online viewing experience by removing intrusive advertising while keeping users engaged. With 2017 revenue of £0.5m this funding will help them grow sales in the £12b digital ad market.
The internet is full of intrusive ads that spoil the viewing experience. Annoying pop-ups, videos that you are forced to watch before your content starts and "sticky" ads that follow you as you browse. That's why Coull have created the OverStream suite. Our in-video ad formats give creative freedom to advertisers while ensuring the user viewing experience is enhanced rather than damaged. Importantly, OverStream ensures that website publishers still get paid, thus keeping the internet free for us all.
Our technology works equally well across desktop, mobile, via smart TVs or in-app. We also see huge potential in the exciting worlds of Augmented Reality and Virtual Reality.
Video is the fastest growing part of the digital advertising industry. The UK market is forecast to be worth £12b in 2018 and we are excited to take advantage of this opportunity.
We were ranked in the top 10 of the 2017 Deloitte Fast 50 Tech awards, we've raised >£1m in R&D tax credits and have a patent pending on our Zero Point of Failure infrastructure kit.
Our aim to become the best global video exchange will provide us with scale whilst also making us an attractive acquisition target. We are targeting a trade sale by 2021 which could come from a media partner, an ad agency, tech business or a telecoms company. For example, Altice (Dutch telecoms) bought Teads for $300m in 2017.
EBITDA is -1,552,868