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Parents use Classlist’s school community app to link up, organise events, share recommendations and trade stuff. Many headteachers prefer it to social media because of privacy, safety and inclusivity concerns. With advertising revenues approaching breakeven, this raise is to build global leadership.

  • UK’s biggest school parent community app with over 300k users
  • Unique volunteer-led model with 15,000 school Ambassadors
  • Global market leader with flagship schools in 14 countries
  • Top award at the world’s biggest ed-tech event

Idea

Susan Burton & Clare Wright launched Classlist in 2015 when privacy concerns prevented their school from sharing parent details. We found UK Parent Associations adopting our service to communicate & organise events.

School leaders welcomed Classlist: buzzing parent communities drive better pupil outcomes, increase fundraising & attract new parents. Messaging tools like WhatsApp can pose security risks, become cliquey, or turn negative. Our volunteer school “Ambassadors” focus on trust, respect & inclusivity.

Classlist's core business model is ad-funded, offering advertisers a school-by-school access to a UK family market we estimate at £209bn pa. Schools also share revenue if they bring sponsors. Advertising revenue alone has taken us close to breakeven (YE July 2020: Rev: £257.2k, P&L: -£18.6k). Premium subscription services launched recently, can yield up to £15k pa for a large school. We operate in 2 high growth markets: digital advertising at $350bn/growing 12% pa, & edtech $150bn/16% pa.

Our one-stop community management platform achieved global recognition at BETT’s 2018 trade fair. With almost no marketing we've acquired schools in 14 countries from Singapore to New York, often after extensive competitor evaluation.

This round will help develop premium services & extend our UK & global leadership. Join our mission to support kind, inclusive school communities worldwide!

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Classlist has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.