Parents use Classlist’s school community app to link up, organise events, share recommendations and trade stuff. Many headteachers prefer it to social media because of privacy, safety and inclusivity concerns. With advertising revenues approaching breakeven, this raise is to build global leadership.
Susan Burton & Clare Wright launched Classlist in 2015 when privacy concerns prevented their school from sharing parent details. We found UK Parent Associations adopting our service to communicate & organise events.
School leaders welcomed Classlist: buzzing parent communities drive better pupil outcomes, increase fundraising & attract new parents. Messaging tools like WhatsApp can pose security risks, become cliquey, or turn negative. Our volunteer school “Ambassadors” focus on trust, respect & inclusivity.
Classlist's core business model is ad-funded, offering advertisers a school-by-school access to a UK family market we estimate at £209bn pa. Schools also share revenue if they bring sponsors. Advertising revenue alone has taken us close to breakeven (YE July 2020: Rev: £257.2k, P&L: -£18.6k). Premium subscription services launched recently, can yield up to £15k pa for a large school. We operate in 2 high growth markets: digital advertising at $350bn/growing 12% pa, & edtech $150bn/16% pa.
Our one-stop community management platform achieved global recognition at BETT’s 2018 trade fair. With almost no marketing we've acquired schools in 14 countries from Singapore to New York, often after extensive competitor evaluation.
This round will help develop premium services & extend our UK & global leadership. Join our mission to support kind, inclusive school communities worldwide!