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97%
Raised
£48,670
Investors
117
Target
£50,000
Equity
3.70%
Pre-money valuation
£1,300,000

Consumers increasingly want to shop with their values in mind. Circle Squared aims to disrupt the market with its forthcoming app that provides ethical company ratings to assist purchase decisions. Data on consumer behaviour will be fed back, encouraging business to do more to help change the world.

  • Prototype released for beta testing
  • Three-fold business model, combined markets of £51bn
  • Team of highly skilled and motivated social entrepreneurs
  • Based at Google sponsored accelerator Techhub London

Idea

74% of consumers say more information on companies’ social and ethical performance would influence their purchasing decisions, but this information can be difficult to find in an accessible format.

Companies are spending more time and money on Corporate Social Responsibility (CSR) but with little feedback, it is difficult to quantify the effects.

It may not matter that an individual did or didn't buy a product based on a company's ethical performance; but when millions of people voice their values through our forthcoming app, we believe it will encourage businesses to do more.

We plan to employ a 3-fold business model:

Affiliate marketing to display ethical alternatives to consumers and charge a % on sales. (UK ethical goods market £22bn)

Use a mini-game to help crowdsource data and provide revenue from in-app purchases. (Market $37bn)

Selling data to companies, helping them plan future CSR. (Market $500m)

We'll also build a pop-up function for online shoppers.

Our tests on an early model showed: 87% want the app; 80% want ethical alternatives; 70% want the environmental game.

We believe Circle Squared is uniquely placed as it combines CSR data with consumer insight. With 2000+ followers across social media, investment will be used to build the app as we seek to capitalise on our growing traction. Once launched we'll deploy a science-based targeting strategy to acquire users effectively

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Circle Squared has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.