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Successfully funded
Capital at risk
overfunded
ChewyMoon
147%
Raised
£369,860
Investors
230
Target
£250,000
Equity
13.12%
Pre-money valuation
£2,450,000

ChewyMoon is powering a future generation of superheroes through its 100% (super) natural snacks for kids. Having sold 220,000 snacks since launch, ChewyMoon is raising new capital to expand its growth online and also launch into retail stores.

  • UK snack market worth £3bn, 852 million lunchboxes consumed annually
  • Nutritionally-balanced, personalised snack box for kids
  • Strong growth with snack orders increasing 400% since Dec 2017.
  • Backed by Alara Foods, ex-COO of Hello Fresh UK and Fabulous Baking Boys

Idea

Founded by parents, created by nutritionists and approved by kids*, Chewymoon is championing kids’ health. ChewyMoon takes all the stress out for parents of finding healthy snacks with the UK’s first nutritionally-balanced and personalised kids’ snack box.

ChewyMoon’s personalised offering starts at £2.99, comprising 100%-natural snacks that are all below 100 kcal. With a range of 1 of 5 a day options ChewyMoon helps parents sneak in fruit and veg into their kids’ diets, giving them an easy solution to their kids’ lunchbox problem. And with over 852 million lunch boxes consumed in the UK annually, that's a big problem! The box also comes with a fun pack of quirky characters in the form of stickers and battle cards designed to capture kids’ imaginations.

The company launched a prototype offering in Jan 2017, completing over 5,000 orders (31,000 snacks) by the end of 2017, all the while gathering customer feedback. They used the data to develop a new product and relaunched at the end of 2017. Since then sales have grown rapidly. ChewyMoon fulfilled over 25,000 orders (190,000 snacks) in the six months to 30 Jun 2018. Number of snack orders increased over 400% (6,135 to 31,245 snacks, Dec 17 to Jun 18).

Following a successful crowdfunding campaign last year, ChewyMoon is returning to raise capital for growing the online business and also begin expansion into retail stores.

THE MATERIALS YOU ARE SEEKING TO ACCESS ARE BEING MADE AVAILABLE BY THE COMPANY RAISING FINANCE AS IDENTIFIED ABOVE (THE "COMPANY") IN GOOD FAITH AND FOR INFORMATION PURPOSES ONLY AND SUBJECT TO THESE TERMS AND CONDITIONS.  CROWDCUBE CAPITAL LTD IS AUTHORISED BY THE FCA AND CARRIES OUT DUE DILIGENCE ON EACH COMPANY THAT LISTS ON CROWDCUBE AS SET OUT HERE.
 
This investment opportunity is not an offer to the public and is only available to registered members of Crowdcube.com who have qualified and categorised themselves as able to invest.  The investment opportunity is not directed at persons located in the United States, Canada or Japan. Any person resident outside the United Kingdom who wishes to view these materials must first satisfy themselves that they are not subject to any local requirements that prohibit or restrict access.
In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan.  There will be no public offering of the Securities in the United States.
 
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