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Successfully funded
overfunded
ChewyMoon
147%
Raised
£369,860
Investors
230
Target
£250,000
Equity
13.12%
Pre-money valuation
£2,450,000

ChewyMoon is powering a future generation of superheroes through its 100% (super) natural snacks for kids. Having sold 220,000 snacks since launch, ChewyMoon is raising new capital to expand its growth online and also launch into retail stores.

  • UK snack market worth £3bn, 852 million lunchboxes consumed annually
  • Nutritionally-balanced, personalised snack box for kids
  • Strong growth with snack orders increasing 400% since Dec 2017.
  • Backed by Alara Foods, ex-COO of Hello Fresh UK and Fabulous Baking Boys

Idea

Founded by parents, created by nutritionists and approved by kids*, Chewymoon is championing kids’ health. ChewyMoon takes all the stress out for parents of finding healthy snacks with the UK’s first nutritionally-balanced and personalised kids’ snack box.

ChewyMoon’s personalised offering starts at £2.99, comprising 100%-natural snacks that are all below 100 kcal. With a range of 1 of 5 a day options ChewyMoon helps parents sneak in fruit and veg into their kids’ diets, giving them an easy solution to their kids’ lunchbox problem. And with over 852 million lunch boxes consumed in the UK annually, that's a big problem! The box also comes with a fun pack of quirky characters in the form of stickers and battle cards designed to capture kids’ imaginations.

The company launched a prototype offering in Jan 2017, completing over 5,000 orders (31,000 snacks) by the end of 2017, all the while gathering customer feedback. They used the data to develop a new product and relaunched at the end of 2017. Since then sales have grown rapidly. ChewyMoon fulfilled over 25,000 orders (190,000 snacks) in the six months to 30 Jun 2018. Number of snack orders increased over 400% (6,135 to 31,245 snacks, Dec 17 to Jun 18).

Following a successful crowdfunding campaign last year, ChewyMoon is returning to raise capital for growing the online business and also begin expansion into retail stores.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

ChewyMoon has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.