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Successfully funded
overfunded
Chewymoon
205%
Raised
£205,070
Investors
271
Target
£100,000
Equity
12.03%
Pre-money valuation
£1,500,000

ChewyMoon is the UK's first nutritionally-balanced subscription snack box for kids. Founded by parents and created by nutritionists, ChewyMoon has seen over 100% month-to-month growth (CMGR) in new subscriptions since launch. Funds will be used for marketing and increasing production capacity.

  • UK snack market is worth £2.8bn, and growing
  • The UK's only nutritionally-balanced subscription snack box for kids
  • Founded by parents, created by nutritionists and approved by kids
  • Backed by Arnie Sriskandarajah, ex-COO of Hello Fresh UK  

Idea

Finding healthy, tasty snacks for their kids is a problem every parent faces. Is sugar deadly, is it fat, is it 1 of 5 a day or 2? Is meat bad, or good? What about eggs? And even if you can negotiate the nutritional minefield and find something good, chances are the kids won’t like it!

ChewyMoon takes all the stress out for parents of finding healthy snacks for their kids with the UK’s first nutritionally-balanced subscription snack box for kids.

Founded by parents, created by nutritionists and approved by kids, our innovative snacks are not just healthy, but they are made to taste great too! And with comics, fact cards, toys and cool characters, Chewymoon is also designed to capture the kids’ imaginations.

The UK snacks market is worth £2.8 billion; however, there isn't a single kids-focused subscription snack brand to service the 16% of the population made up by children.

Following 12 months of product development we soft-launched a test product in December 2016. We have generated strong traction in customer acquisition with new subscription sign-up growing at over 100% month-on-month (CMGR).

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Chewymoon has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.